Dear success-minded small business owner,
We understand you've been wondering how to get more
prospects, customers, and clients to your business.
You're definitely not alone.
However, because you're reading this, it's clear you're
thinking beyond your next one-shot marketing effort to The
Big Picture, where all of your marketing pieces work
together to drive people to one central, informative,
evangelizing hub:
Your website.
Smart thinking, friend. Very smart, indeed.
Ads in newspapers and magazines go bye-bye after they're
published, and brochures get tossed in the circular file as
soon as your prospect knows you're not looking. Your
website, on the other hand, gets to brag about you, deliver
information on your behalf, and encourage people to contact
you to fulfill their needs, 24/7 - forever, if necessary.
More importantly, folks don't usually just "happen" upon
your website. They arrive because they're looking for a
certain product or service, and they've discovered you
based on their specific online searches.
And odds are you're getting a lot of inquiries - and
business! - from online sources these days. (If you're not,
then your Internet-savvy competition is.) That's why we
recommend marketing tools that are more content-driven.
>>>Press releases, articles, lists of valuable tips and
advice, and a blog, to name a few.
Here's why:
1. Using targeted content to reach your ideal audience
allows you to leverage the content over and over, to make
it COST EFFECTIVE.
2. Content-driven marketing makes search engines very
happy, and this makes it EASIER for people to find you
online.
3. Instead of being assaulted by "generic" or
"in-your-face" marketing efforts, your audience receives
information they're searching for, that's valuable to them,
and that offers a friendly, helpful voice and style. THIS
BUILDS TRUST AND GOOD FEELINGS, which invites a
relationship, which in turn becomes that coveted "warm 'n
fuzzy" emotion, driving prospects to your front door.
(Knock knock! It's your next opportunity!)
Now, some people have questions about what it means to
leverage content successfully.
Let's use one targeted article as an example, "5 Tips to
Finding the Perfect Widget." This one article could be used:
- To send to publications looking for content to fill space
around their ads - which positions your business not as an
advertiser, but as an expert with thoughtful information to
share.
- To send to article directories online, creating links to
your website that raise the site's profile in the search
engines.
- To send through a press release service, creating links
to your website on online news services and providing
additional print publication opportunities.
- To post on your website (and/or blog) as keyword-rich
content, to get search engines to come back to your website
more frequently and give the site greater credibility and
traffic.
- To excerpt and use on a postcard or direct mail campaign,
which would direct people to your website to read the rest
of it.
Smart, cost-effective, guerrilla-like, and wildly
strategic, right?
Right.
Warmest regards,
Lani and Allen Voivod aka the "Content Lovers"
----------------------------------------------------
Lani & Allen Voivod, aka 'The Content Lovers,' help
lifestyle entrepreneurs and bold small businesses 'A-Ha
Themselves!' in fun, innovative, and profitable ways. For
immediate access to insider knowledge on more than 12 of
the easiest, most effective, and most affordable ways to
market your products and services for long-term success and
profitability, check out "The 'A-Ha Yourself!' Action
Guide" at http://www.epiphaniesinc.com/actionguide.php .
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