Saturday, September 29, 2007

Advertising With Little Or No Money

Advertising With Little Or No Money
Get 6,000 circulars printed and mailed free

Here is the plan that allows you to get your information
printed and mailed free, plus reduce the cost of your own
mailing to ZERO.

Locate an offset printer in your area or by mail order in
one of the many mail order publications, who will print
both sides of a eight ½ x 11 sheets for $25.00 per 1,000.
We will then have them run the following ad over your name
in various mail order productions:

"CO-OP PRINTING (our ad on back side) 1,000 two 1/2 X five
1/2, ONLY $ 5.00. SEND CAMERA-READY COPY TO: (your name and
address)."

"CIRCULARS PRINTED (our ad on back side). 1,000 3X6, ONLY $
5.00 SEND CAMERA-READY COPY TO: (your name and address).

On a 8 ½ x 11 sheet of paper, you can get six three x six
circulars, received from responses to your ad, plus six
3x6's on the other side FREE! Have the printer cut them
into six three x 6's, 1,000 each. Send 1,000 to each of
your customers. You get 6,000 of your side printed FREE and
mailed by your customers FREE!

Six responses to your ad will give you $30.00; $25 for
printing and cutting and $5.00 for mailing circulars to
your customers. When printing and postage cost goes up
again, adjust you are pricing accordingly.

Check the mail order publications to see what others are
getting for similar programs. Stay with the competition in
setting you are pricing structure.

There is another way to get your circulars mailed free. As
soon as you can afford it, become a supplier of common
circulars. The easiest way to do this is to take "all
profit" offers and have circulars printed on two sides. On
the one side, have your own name and address printed. On
the other side, leave a space for a rubber stamp imprint.

Offer these circulars to circular mailers on a commission
basis. They keep a commission from 50% - 100% on their side
and you make your profit on the other side. Use the same
method for any offers you develop for yourself.

You can reach these mailers by advertising in or
subscribing to several mail order Trade Magazines and ad
sheets. Another way to locate mailers for your literature
is to notice the ads by mailers. Usually, at the bottom of
their ads they state "COMMISSION CIRCULARS MAILED FREE,
which means they get one side of the mailer and you get the
other, as above.

If you really want to start using this method, take two,
"all profit" offers, one on each side, and give the mailer
100% on one side. You still make your profit on the other
side.

If your interested in obtaining additional commission
circulars for yourself, include "COMMISSION CIRCULARS
MAILED FREE" in your ads.

Still another way to get your literature mailed free is to
include this little note on all you are advertising at the
end of the copy - "STAMP APPRECIATED" It only costs two
words, but could save you a great deal in postage. If you
are advertising in Trade Publications or ad sheets use
"S.A.S.E" which means Self Addressed Stamped Envelope. The
savings for envelopes, addressing and these cans add up
fast. Many small dealers use this method exclusively, even
in large circulation magazines. They have been using it for
years and it still works!


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