MySpace For Marketing

In its initial stages, MySpace was a virtual gathering spot
for teenagers mostly, and not much more than that. There
are still lots of teenagers on MySpace and there's still a
lot of socializing going on, but MySpace has evolved. These
days, companies and individual marketers both have a
significant presence on MySpace. MySpace, in a very real
way, has become a tool.

There are different reasons for having a MySpace page, but
most of the reasons beyond socializing come down to a
common motivation: money. It's not much surprise that money
is a motivation. Money is likely the most common motivation
there is. The surprise may be that it's actually possible
to make money on MySpace. It is possible to make money on
MySpace, and it can happen in one of two ways.

People can, and do, sell things on MySpace. Some people
sell things directly, some people sell things by placing an
affiliate link to follow on their profile page. Selling
something directly on MySpace likely won't get someone very
far. MySpace is still considered by most users to be a
social site, not a commerce site, and the appearance of
actively selling may have some negative residual effects.
As is the case with anything, however, if something is
unique and meets a desire, people will want to have it.

The second method for making money on MySpace, the most
common and the preferred method, is to advertise. MySpace
itself is entirely an ad site: MySpace places advertisement
on literally every one of its site pages. Individuals, or
companies, with MySpace profiles can engage in the same
type of strategy. A well-done MySpace profile can and is
used as a calling card. Every motion picture released with
a teen audience in mind has a MySpace profile of its own.
These profiles are splashy, and colorful, and at least
attempt to be fun, but their sole purpose is to advertise a
product.

Many individual marketers, Internet marketers especially,
have MySpace profiles. Marketers typically use their
MySpace profiles to sell themselves as experts in making
money online. A reason for marketers to use MySpace is the
possibility for networking, and also that MySpace is free
to join. At the very least, a MySpace profile provides a
web presence that costs absolutely nothing to maintain. For
that reason alone, putting up a MySpace profile is
worthwhile to some people.

MySpace additionally allows for the personalization of a
profile's url, to easily connect a profile to a person's
name, for example, or to a company name. One thing to bear
in mind when thinking of establishing a MySpace presence is
that all MySpace profiles have advertising on them, and
that the user has no control whatsoever over a profile's
prepackaged advertising content.

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Zinn Jeremiah is a freelance writer. Find more of Zinn's
work at http://www.hubonline.biz/website-content.htm . Get
MySpace layouts at
http://www.hubonline.biz/juice-your-profile.htm .