If your aim is not just to survive, but pronounce your
presence online more prominently, then an authority site is
your solution.
An authority site will have more content, more pages and
more links added to its body. The quality of content should
be very relevant, original, up-to-date and complete. The
site will be such a high quality statement of the genre
that other sites will want to add their links and refer the
authority site's link on other pages.
Now, to build an authority site you need to be very
conscious and diplomatic. It is imperative that you have a
wide knowledge of your industry, present market conditions
along with a well researched market segmentation and
identification of targeted readers before you embark on
authority content. You would also need to have an
understanding and a full knowledge of how the content
works, the various high networking options and
sophisticated web site builders with guaranteed SEO ranking.
A successful authority site would also require identifying
and collaborating with similar sites, finding new marketing
ways like adding link baits.
Here is a step-by-step guide or blueprint if you will on
how you can successfully create an authority site.
Step #1. Product Research.
To build an authority site the first thing you need to do
is to know everything about your product. Whatever product
you are launching, or whatever service you are offering -
first get all the primary data on it. This will give you an
idea about the content for the pages of your site. Arrange
your knowledge in an importance based order - this will
give you an idea about what your content would be and where
would you need to place them. Also, a wide knowledge of
your product or service will help you throughout the
process.
Step #2. Market Research.
Now study the market. Generally, large organizations hire
market researchers for this job because it is very
systematic and needs a vast knowledge of statistics and
marketing. As you go with market research, you will know
your competitors, the current industry situation, nature
and quantity of demand. This will help you revise your
content to suit the demands of online optimization. Your
study of your competitors will make you aware about the
current industry standards and help you set your goals
above them. This process is necessary because it can give
you the list of important links that you can add on your
sites.
Step #3. Audience Research.
This step starts from market segmentation and identifying
your target readers. This will make you reshape your
content accordingly. Moreover, it will give you an idea
about the designing of your site keeping in mind the target
age group and financial segment of your audience.
Step #4. Planning the Site.
This is the most important step. Because here you have to
apply all your knowledge and on this depends your future
prospects. Plan your site according to your link strategy,
keyword fundamentals and keyword saturation. Plan web
hosting including emails, file manager, fantastico, traffic
stats, log files and cpanel. You may also add link baits to
accumulate more links on your site. It is a good idea to
arrange blog-space as it will automatically increase your
content. Above all, design your site in such a way that all
users feel comfortable, free and tempted to visit your site
more often.
Step #5. Developing & Designing.
This is the step where you realize your project. You may
use different website ranking optimization tools like
ContentPress, Pheedpress to your site. This also includes a
rough hand out submission to major search engines, press
releases with submission to DMOZ and various directories,
booking web space, registering domain name and ultimately
designing your site attractively and uploading.
Step #6. A Strategic Marketing Plan.
As you launch your site, it is also now time to market your
site. There are popular methods to market your site like
Search Engine Optimization with monthly link building
campaign, search engine ranking report, link campaign
status report and more. This will continue with a thorough
online marketing, Internet promotion services, periodic up
gradation, troubleshooting, indexing and all other relevant
services.
These 6 steps I outlined above will give you a good head
start with creating your first authority site. I recommend
you read through them one more time so it really soaks in,
then sit down and start thinking about what you want your
first authority site to be about, then take action.
Good luck and have fun.
----------------------------------------------------
Cory Threlfall is an Internet Marketer and website
developer. He publishes a blog called Strategic Online
Business and Marketing Tactics on a weekly basis at
http://www.corythrelfall.com . He also built a Squidoo Lens
with Video, Articles and Diagrams for people interested in
Authority Site Building -
http://www.squidoo.com/authoritysitebuilding and recommends
The Authority Site Center -
http://www.corythrelfall.com/recommends/ASC.html
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