Do you have a list of your own? And how are you going about
building it. Let's talk for a minute about opt in email
list marketing. When you break it down you come up with
components.
1. Email marketing
2. Lists
3. Opt in
If you do Internet marketing you should be doing email
marketing. If you do email marketing you should be building
one or more lists. If you are building a list or two they
should be opt in. This just means that the person agrees to
receive email from you.
If it is not opt in, or even double opt in, you could be
accused of spamming. Do that enough times and you will be
in danger of losing your list. I should know, it happened
to me.
In the summer of 2003 I was using an autoresponder that
claimed to email for customers with lists of over 1 million
people. My list was made up of over 125,000 subscribers I
bought 10,000 at a time. They all had a ISP, date and time
stamp, so they were legitimate. I was protected, I thought.
Anyway I went away on vacation to Mexico and when I came
back I had lost my list and my domain name. The
autoresponder company had been shut down due to spam
complaints from all of the members in total. OUCH!
So I went about building an opt in email list for marketing
by getting my subscribers one at a time and making sure
they confirmed they wanted email from me. I use AWeber for
this and have not had one problem now in 4 years.
Here is what is great about doing it that way. I get a
chance to sell 3 times.
1. On my subscription form
2. On my confirmation request email telling them to
activate their subscription
3. On my thank you for confirming your subscription email
I like to offer a small bonus in the email requesting they
confirm. There is so much junk mail that sometimes people
just need a nudge to follow through and confirm.
And I even like to offer one more bonus on the thank you
page and in the thank you for confirming email. Doing this
builds some good will and keeps people from unsubscribing.
One other thing is to point them to your privacy page where
you emphatically state that you hate spam just as much as
they do. You will never share their contact information. I
put this on my sign up form and again remind them of it in
the request to confirm email. This will increase your
confirmation rate for sure!
Another thing I like to do is spruce on the thank you page
they get from AWeber. These are usually pretty cut and
dried and people can get used to seeing it and clickin away
before reading it. Liven it up a little with another bonus
or a graphic or to. If you have a logo or a picture of
yourself add it here. This just helps brand yourself, your
company, and your product.
Finally when doing opt in email lists marketing make those
first few emails you send really good. I mean so good that
a person would be crazy for unsubscribing. If you have a
blog post in it and get your list visiting it. If you email
in html add some pictures, your logo again, affiliate
banners, or anything to seem like your business is alive
and fun to be around!
Hopefully this will make your opt in email list marketing
more effective. As they say, the money is in the list and a
quality one is worth the time it takes to build it right.
----------------------------------------------------
For email list secrets you can use to make more money be
sure and check out this eBook for $7. And it comes with
resell rights to help you make even more money. Learn more
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