In the process of becoming an Internet marketer, most of us
have used free traffic exchanges at one time or another.
After all, they promise free website traffic, and it seems
to be so easy to just sit there and click away. However,
after a while, most of us realize that either we are doing
something wrong or free traffic exchanges just don't work!
Oh, they deliver free website traffic, all right, but
nobody buys into our product or program. We soon figure
out that the people looking at our page have seen it
before, are bored by it, and are just looking at it, if
they ARE looking at it at all, just to pass the time until
the next click is due. Actually, they are more concerned
with what is happening to THEIR page than worrying about
ours. After a while, it all just seems so useless that
most people just drop out and move on to something else.
Now, there ARE people using free traffic exchanges to
generate real traffic, visits by interested people, to
their website, only they have learned a few tricks to make
this happen. They have learned to avoid some of the more
common mistakes that most people make when using free
traffic exchanges.
1. They don't use their real page. Oh, sometimes an offer
or a webpage is just so tempting or so universal in topic
or its offer that it works okay...at least for a while.
However, think about it. After a while, you began to
recognize many of the web pages you were shown...over and
over. You even began to think to yourself, "There's that
one again. That's the seventh time I've seen it in the
last hour." That is, you might think that if you haven't
already zoned out.
By the way, that "seventh" time may actually be a first
time. You see, you might have been looking at seven
different members of the same affiliate program promoting
the site they were given. Ever see "your" site roll by?
Maybe it wasn't "your" site!
Part of the game for a successful Internet marketing
experience is to stand out in some way, and this is
especially true at free traffic exchanges. If you want to
stand out, you are going to have to offer something that
catches the eye of the other surfer and encourages him or
her to click over to your real site. I am not going to go
into a discussion of lead capture pages and splash pages
right now, but a quick search on the Internet will provide
more info.
They sometimes don't even send people to their "sales" or
"pitch" page directly from the traffic exchange. After
all, if you can offer someone some kind of gift just for
dropping by that helps predispose them to look more
favorably on other offers you present than they would if
they just show up at a sales site.
2. They use the best free traffic exchanges. For a
newcomer, or even for an old internet marketing pro,
figuring out which traffic exchanges are the best ones to
use can be a challenge. Rest assured, however, that it can
be done and it is worth the effort. There are websites
that do keep track of this sort of thing, and it is well
worth your while to track those down and avail yourself of
their knowledge. The good news is that these are generally
free and provide you with additional information about free
traffic exchanges as well as the opportunity and tools to
help build your downline in the various traffic exchanges.
3. They build a downline. Remember the hours you sat in
front of your computer clicking away only to find that you
have generated just a few hits to your site? Well, to make
use of the relatively untargeted visits provided by free
traffic exchanges, you need to have hundreds of
hits...perhaps even thousands. There is no way most people
can or will sit there for the hours needed to generate web
site traffic in the volume required. In fact, there are
just two ways; buy it or build a downline. Having hundreds
of people in your downline at any one site, maybe even
thousands, can provide the hits you need for free.
By the way, this brings us back to being with the best
traffic exchanges as they will usually have the biggest
base of people to view your site, will be the easiest to
recruit people to, and may even allow you to buy a
downline, as in the case of WebbizInsider.com.
4. They pay for services. This requires a little savvy
shopping around, but once the Internet marketing
professional has his or her free traffic exchange system up
and running, they are willing, at some exchanges at least,
to pay to upgrade to a professional level. Many traffic
exchanges will allow an upgraded member to collect
commissions on purchases made by their downline in addition
to getting credits when they surf. Plus, an upgraded
membership often includes extra credits as well. With a
big downline, this could be a business in itself.
5. They experiment. Maybe I should say that they test.
One thing works good at one exchange but not as well as
another. It may be only the background color is turning
people off, or it may be the whole design of the site.
Maybe the product or offer is just not catching on. One
test of a product is "did I like it", but, even so, not
everyone is going to be interested in what YOU are
interested in.
6. They treat their traffic exchange membership like a
business. They go to work selling and using the traffic
exchange just as they would marketing the product or
service they are trying to sell. They keep records and try
to track which exchanges and which pages are giving the
best results.
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Donovan Baldwin is a freelance writer and successful
Internet marketer living in Central Texas. He is a
University of West Florida alumnus (BA Accounting) and is a
member of Mensa. Learn more about using traffic exchanges
to generate website traffic at
http://donsdomains.ws/articles/free_traffic_exchange_system.
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