YouTube is taking the industry by storm! It seems that
anyone and everyone is beginning to make a statement on
YouTube.
So, the question is, should you market on YouTube? The
answer is: absolutely and positively! According to the July
2008 issue of Computerworld, YouTube is the 12th most
visited site on earth and receives 18 million views every
single day. That is staggering!
In addition, many researchers believe that a top-rated
video on YouTube will reach 40% more people than a
commercial on a national TV station. So, obviously if you
aren't marketing on YouTube you are clearly missing the
boat.
Marketing on YouTube is similar to marketing elsewhere. You
want to stand apart from your competition. You want to make
a statement and have people remember you. This can be
accomplished if you follow a few simple steps:
1) Make sure that your video is not a blatant
advertisement. Most people that watch YouTube aren't
looking for a "sales pitch." Instead they are looking for
information.
2) Even though you don't want to turn your video into an
advertisement, it is still important that people understand
what product your represent. You shouldn't make it a
mystery.
3) Make sure that your video is not too dark. Dark videos
are a sure way to turn off prospects. You should shoot
your videos in a well-lit room.
4) Make sure that the audio reception in your video is
audible. You want people to hear what you are saying.
5) Don't expect perfection. Your videos won't be perfect
and you shouldn't expect them to be. YouTube is certainly
not about perfection. In fact, most people find that a few
quirks and quibbles will give your video a less "staged"
feeling.
6) Finally, have some fun! You should smile and look like
you are having a good time while you shoot your video. Add
some energy to your voice and a bounce to your step.
Although it's important to present a nice image, don't
worry too much about how you look. It's absolutely fine if
you aren't a Skinny Minnie or a Studley Stanley. In fact,
oftentimes people can relate better to people who are just
Regular Joes. So, remember to comb your hair, but don't
worry if you haven't lost those last ten pounds. You will
do just fine.
Remember that shooting videos for YouTube will take some
time to perfect. At first, it will take some time to learn.
But, before long, you will have the process down to a
manageable amount of time.
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Jessica Swanson is an extremely successful entrepreneur,
marketer and life coach who has achieved a high, six-figure
income. She has mentored hundreds of others on how to
achieve the same results. You can visit her at
http://www.JessicaSwanson.com
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