Starting a business online can be quite frightening without
the proper means to get the word out and get it out
quickly. Let's face it, branding yourself online may be
the smartest marketing move you will ever make in the
history of your career. Many probably would argue that
leading with whatever company you are promoting is the best
way to go, however I beg to differ. Leading with a company
instead of your true authentic self is the same as selling,
and majority of people in this world, especially on the
internet don't like to be sold. So, forget about branding
your company and focus on branding you as an individual.
People don't join companies, they join people first and it
would only be wise to "pep up" your identity so others will
know and trust who you are as a person. Furthermore, here
are 3 exciting tips needed to branding yourself along with
your business:
1. Identify Yourself--Make sure you have a website or
websites with pictures of yourself all over them. Pictures
are worth a thousand words. Be authentic. Let people know
who you really are so they can better relate to you. Tell
people about your history and where you came from, your
hobbies, interest, etc. The key here is to just be you.
Brand you and not your primary company. A great way to
identify yourself online is to start Myspace Page about who
you are and not about your business. Make your page stand
out to your prospects leaving them no hint of bad vibes
about you as a real person.
2. Eye Catching Content--Content is king; I'm sure you
heard that before because it's true. Content controls the
central nervous system of your prospects. Relevant content
creates action that makes a potential prospect pull out
their wallet and join you in your venture. The best way
to turn potential prospects off is to try to pitch them on
joining your deal. Instead, offer free candy, free
information, or free content that they can read. If you
are able to trigger at least 3 of the 5 senses of a
prospect like hear, touch, and sight with good content that
your prospect, you are on the right track. Offer free
PDF's, 800#s, or anything that veers away from selling.
One thing I can promise you is when a potential prospect
suspects you are trying to pitch them they will run away
fast. Don't forget, you're in the sharing business, not
the selling business.
3. Create Videos--Taking advantage of social media is the
"New Sexy" on the internet today. Tons of marketers are
setting up their own broadcasting site at YouTube. What a
dynamic way to express yourself live and in action than
through a television type format. Rest assured, people
will relate to you better if you're talking to them as they
will be able to see your sincerity through your facial
expressions.
Branding yourself in your company is something most
marketers won't grasp until they realize not many people
are following them. In order to have organizational
architecture, which means having people follow you no
matter what while duplicating your talents, you have to
have the skills necessary to brand yourself effectively
without pitching your business. Marketing boils down to
others coming to trust you because of who you really are.
----------------------------------------------------
Ontarian Hawkins is an established internet marketer,
mentor, and business coach that teaches brand marketing
techniques along with various pillars of marketing. To find
out how Ontarian can help you with your marketing efforts
go pick up his FREE REPORT on how he does it here =>
http://www.attractionwiz.com
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