Stuck in an auto responder rut? Are you out of fresh
ideas? Ever wonder where you can go next with your auto
responders.
Marketing through auto responder series is a popular
strategy to increase repeat website visits and sales. It's
easy to get stuck in a rut with only your initial set of
e-mail touches going out regularly? Get out of the rut
with some of these ideas for auto responder improvements.
Here are 12 customer building strategies.
Top sales pros confirm that on average, it takes seven or
more communications or sales messages before prospective
customers make a purchase. They also confirm that it's
generally easier to sell to a referral, because someone
they know gave positive testimonial about their products or
services.
Do the Two-Step!
What would happen if you combined both of these powerful
ideas? An electronic two-step so to speak. Try these
two-step tips:
1. Collect leads with your auto responder. Ask for mailing
addresses and telephone numbers, too, for additional ways
to follow up with each person. When you download the e-mail
digest of everyone's e-mail addresses and other information
from those who requested additional information from your
auto responder, follow up multiple ways. Send postcards.
Call. Mail sales letters and other promotional pieces.
2. Publish a price list of all the products and services
that you offer in an insert, direct marketing package
and/or pdf to be made available via auto responder. You
could also include order forms, product descriptions, and
other sales material. Then send to the people in #1 above,
monthly updates, announcements of new sales and
products/services, and a request for referrals.
E-Zine Book
Instead of trying to publish a small daily or weekly
eZines, try publishing one large monthly eZine (similar to
a monthly magazine) as an e-book format delivered via auto
responder, preferably an Adobe .pdf file. You could have it
made up of a large number of articles per issue and insert
regularly featured areas throughout like inspirational
quotes, industry tips, favorite sites and advice from the
pros. You could also insert full-color graphics, multimedia
components like audio / video file links and ads. Then you
can charge a monthly rate, with an annual discounted
package purchase, and sell advertising spots to sprinkle in
your auto responder announcements for each issue and with
an informational series to announce your monthly eZine to
new prospects.
Other Good Things You Can Do With An E-Zine
1. Provide back issues of your eZine archives via your auto
responder instead of hosting all your archives online. This
will give your subscribers and web site visitors easy
access to them and offers a chance to include graphics,
audio and video and other components all rolled up in pdf
files for quick, easy download.
2. Help with tech issues and publish your entire web site,
save it in a pdf file, and load it into an auto responder.
Sometimes visitors don't have enough time read your entire
site or they lose their Internet connection or time online.
So this way, they could print it out and read it offline.
3. You could offer your eBook via an auto responder. Often
your visitors won't have to download it or have the
software to read it right away, so this way they can take
it "to go".
4. For a handy and nice legal touch, you could include the
terms and conditions to purchase transactions and load them
into an auto responder that is triggered with each
purchase. This could include return policies, purchases,
refunds etc.
5. Publish free reports to send via your auto responder.
The reports should be related to your business or web site
and contain info, ads and links to your sites. People love
getting freebies.
6. Collect vital customer satisfaction information by
publishing a survey. Send this to via auto responder to
those who sign up on your site in exchange for a free
eBook, software or trial period at your membership site.
This type of information will help you understand their
needs, wants, likes and dislikes better.
7. Instead of answering each customer question that is
e-mailed to you, publish "Frequently Ask Questions" and
make them available via auto responder to those who sign
up. This also saves you time and reduces support headaches.
8. Instead of publishing all of your customer testimonials
or endorsements on your website, publish only a few. And
set up an auto responder form that invites visitors to
receive a complete list. This way you can give them a
power-packed list; it's more effective to include all of
them.
Mix and match. Change your auto responder strategy to
change your auto responder results! So why not improve your
closing ratio and reach out even farther at the same time?
Do the two-step!
In summary, by using customized marketing techniques like
an eZine eBook, tailored to fit your own products and
services, you can reach out and increase your website
traffic and sales opportunities. Internet marketing can
provide more ways to grow your business than you can shake
a mouse at!
----------------------------------------------------
Dan is a veteran internet marketer having spent the last 11
years making his living by driving prospects to his website.
If you've been looking for a way to earn your living on the
internet, Dan and his team of internet marketers may be
able to help. Go to Dan's website and punch your Ticket To
Wealth. http://thebigticket.info
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