Reciprocal links may not be as powerful as one way inbound
links when it comes to ranking juice, but they still have a
big part to play in where your pages rank in the search
engines. And it's not as hard as you think to find
partners willing to trade links.
For anyone new to internet marketing, reciprocal linking is
an important component of search engine optimisation.
It's a technique whereby you put a link from your site to
another site, and in return they link back to your site.
Traditionally, that is why you see "links pages" on a lot
of web sites. It's the page where Webmasters place their
outbound links to the other sites, usually in return for a
link back.
Initially it can be a hard to find partners who are willing
to reciprocate links with your site. It's basically the
"chicken and egg" scenario.
For example, another site that has decent page rank will
usually not be interested in trading links with you,
because your new site will have zero page rank and
therefore not add any juice to their rankings!
So basically you need to have inbound links to attract
inbound links!
I therefore tend to concentrate on requesting links from
related sites that have a low Page Rank to start off with,
usually three or less, until I have at least a page rank of
3 myself.
I don't contact higher ranking web sites until my site gets
some PR of it's own.
So how exactly do you go about finding link exchange
partners?
The simplest way is to start with Google. Type in one of
your keyword phrases together with the words "add url" or
"add link". The results returned by Google will list sites
in your niche that are looking to swap links.
The returned pages will show you what you need to do to get
your link on their sites. Usually it's as easy as adding
your site details to the fields on the returned page, and
then copying and pasting their hyperlink code to your own
links page.
When you create your own links page in order to display
links from other sites, you really want it to be more than
just a links page.
I suggest you do the following: Add some relevant content
to the page as as well as just links to make the page more
attractive to the Search Engines. Don't call it Links
Page, call it "sites of interest" or something similar;
Ensure it links directly to your homepage; Split the site
links into sections with good Keyword headings and
description; Finally, get some inbound links to it!
Why effectively optimise your "links page"?
Well if you do, your "links" page will earn a decent Page
Rank, rank well and get traffic. If it does, you'll have
potential link partners lining up, begging to have a link
on your page! Not only that, if your links page gets a
decent page rank, you'll attract higher page rank link
partners to exchange with, boosting your rankings further!
Next, do what the sites returned in your Google results are
doing. Place an "Add URL" page on your website and make it
easy for other webmasters to exchange links with you!
Again, add lots of keyword rich text to the page to help it
in the rankings so that webmasters find it!
Ensure "Add Url" appears in the page title, page heading
and in the body of the page along you're your keywords.
Also, use "Add Url" as the anchor text for the links to the
page.
Finding reciprocal linking partners doesn't have to be hard
work, and it can be fruitful, particularly over the longer
term. As you find partners and they find you, your inbound
links will grow naturally over time.
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To learn more about reciprocal linking, and how to
accelerate and automate the process, visit the Author's
blog at http://www.essentialseotools.com/seoblog
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