Search engine optimized press releases are still relatively
new in the field of SEO (during some research I found an
article from 2004 claiming they were the new "secret back
door to top search engine ranking"), but they are
incredibly beneficial to an SEO campaign.
But why?
Some of the most frequently asked questions I get from
clients are "Why does my company need to do press releases?
How will press releases benefit my SEO campaign?"
Part of the answer is in the anatomy of an optimized press
release. A properly optimized press release will include
your top keywords as well as links to your website.
Backlinks:
Once the optimized press release is distributed, it gets
picked up on various sites and channels including news
search engines such as Google news and Yahoo! news. Every
time another website picks up the press release, it
reproduces the release along with all of your keywords and
links. This has the effect of generating widespread
backlinks (links back to your site).
These backlinks are one of the factors Google uses for
determining a website's search engine ranking. Google looks
at how many backlinks you have, and where they're coming
from, so add in the fact that most of the backlinks are
coming from news websites which have very high page ranks,
and you have a good amount of quality backlinks that will
increase the page rank and link popularity of your website.
Increased Keyword Rankings and Visibility:
News stories on the web are considered more time sensitive
than regular web pages, so when your press release is
distributed, it will be linked very quickly, giving you
early visibility in news sites, news searches and standard
search engines. Many news web sites also archive stories
which can help to deliver long term link value, rankings
and visibility.
In addition, online news search queries are generally much
more targeted than standard web searches. In other words,
people searching for news related to your industry are more
likely to search for the terms that are used in your press
release, which gives you a better chance at increasing the
ranking of your website for popular and competitive search
terms.
Credibility and Increased Traffic:
Last but not least, well written content will always add
credibility to your website. The more information you show
that you know, the more trustworthy you become. When your
press releases start appearing in Google news and Yahoo!
news for your keywords, potential customers searching for
your product or business will see that you are a credible
source of information in your industry and that you can be
trusted. Those with Google alerts for your keywords will
automatically receive your press release in their inbox,
which will generate interest and relevant traffic to your
site as well.
Bottom Line:
So bottom line, "Why does my company need to do press
releases?" Because search engine optimized press releases
are one of the quickest and easiest ways to start
generating more backlinks, visibility and traffic for your
website, and are a beneficial addition to any SEO campaign,
no matter what your industry.
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Getting your target audience to find you is becoming more
challenging, which is why adding Press Releases to your
online marketing arsenal is of key importance. Learn more
about SEO Optimized Press Releases as well as other hot
topics by visiting our blog at
http://www.seoinc.com/seo-blog/seo-content-post/company-seo-
press-releases/24/#src=art1
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