Recipricol linking has been used by webmasters for many
years. This is still an important strategy and, when used
properly, will increase the link popularity of your
website. There are some unethical recipricol linking
strategies out there, but I would never recommend this
approach. Do not let yourself be drawn into any "quick fix
approach" to marketing your website.
Recipricol linking is like a joint enterprise between two
or more websites. The basic premise is that you communicate
with another website owner and agree to provide a link to
his or her site, as long as they agree to link back to
yours. The philosophy here is that, "if you scratch my
back, I'll scratch yours".
There are basically four methods for acquiring recipricol
links.
1. The first method is the long way. With this first
strategy, you send emails to the webmasters of any sites
you are interested in linking with. The webmaster will
either agree or disagree to do the exchange (or they may
just ignore your email altogether). If the webmaster
agrees, then you just exchange links and you are done.
2. Method 2 would involve using one of the many software
programs out there which essentially semi-automate the
recipricol linking process. I certainly recommend the
software method as it will save you a huge amount of time.
Also, the software should be able to check that the links
coming back to you from your partner sites remain active.
If you had to continually check for active links manually,
it would prove to be extremely time consuming. If a partner
site link becomes inactive for some reason, then there is
no benefit for you to remain linked to them. Remember that
websites come and go, so you need to have a way to
accurately monitor your exchanged links.
3. A third method involves purchasing recipricol links (By
the way, you can also purchase one way links). I would urge
caution with this method. The search engine crawlers are
becoming very clever these days. Search engines such as
Google tend to frown upon purchased links.
4. A fourth method involves the many recipricol link
exchange services out there. These consist of networks of
hundreds of webmasters with sites on a variety of topics.
With these services, all of the websites link to each
other. The trouble here is that you will end up with a lot
of unrelated recipricol links. The search engines really
don't like these services and they have sophisticated ways
of detecting them.
One very important consideration when gathering recipricol
links is that you only want to hook up with sites that are
related to yours. For instance, if your website is centered
around affiliate marketing programs and you exchange a link
with a web site on cake baking styles, then that link
exchange is simply not relevant. If you start linking to
unrelated sites, the search engines will consider this to
be "link spamming". Do not link spam, as this will destroy
your credibility in the long run and possibly get your site
banned.
In summary then, recipricol linking is still a good SEO
strategy if done properly. It should be carried out in
conjunction with other SEO marketing tactics such as one
way linking, key word optimization, blogging and article
marketing, just to name a few. Good luck with your
recipricol linking campaign.
----------------------------------------------------
I live in Delta, British Columbia, Canada with my wife and
2 young boys. I am a full time Paramedic and I love my
career. In my spare time, I may be found flying, hiking,
renovating our house or playing sports with the boys. Check
out my affiliate marketing website:
http://www.wealth-dynamo.com
No comments:
Post a Comment