Leads for Nothin' and Clicks for Free

Leads for Nothin' and Clicks for Free
I once worked with an advertising agency that came up with
a fantastic web site for a new drink: Silver Arrow I seem
to remember. It was an amazing site and won loads of awards
like the Food and Beverage 2000, but do you see the drink
on the shelves? No. It was up against world leading brands,
but do you ever remember seeing a TV advert or hearing
about it on the radio? I can't.

So what was the point? I doubt that the drink manufacturer
was too happy about spending a vast amount of money on
product development and a web site campaign that didn't go
anywhere. And nor would you be.

So how much have you spent on your web site? And if you're
just about to start out, how much should you spend?

Because at the end of the day, your site is or will be
completely worthless if no-one visits it. Why bother? Why
not put your product in your local shop and just take the
margin. At least there's a chance that someone will walk in
and buy your 100% Silk Hand-Made Ferret Slippers, even if
they're only looking for a loaf of bread!

If no-one visits you web site - it ain't working.

So what do you need to do? How can you get people to your
site? How can you make it pay?

A World Leading Marketing Guru suggests three top ways:

In Third Place, Joint Ventures with businesses (with web
sites) that direct traffic to your site. Likewise you
direct traffic to their's. This is isn't as negative as it
may sounds. Find a business that is complimentary. They
sell jewellery, you sell evening gowns. You sell food
supplements, they sell fitness equipment

In Second Place, Adwords; Targeted advertising to give your
web site a profile on search engines. You work out a budget
and fund a campaign whereby your advert will appear on
search engine pages when people look for your product. You
just need to know how to link the words people use to
search for your product with your site. You don't want to
appear every time someone searches for Men's Slippers, but
you do when they're searching for Ferret Slippers, Ferret
Pyjamas or Ferret gloves!

In First and Top Place, Have Your Own List; A list of
people who have expressed an interest in your product/s
already and who you can target with specific messages. But
how do you build that list? Write articles and get them
published. Advertise in related publications. Submit your
site to directories and improve you web site ratings. Buy
your way in to opt-in lists. Just get you name out their,
preferably viral.

So like the man says: That ain't workin' that's the way you
do it, Leads for nothin' and clicks for free

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Curzon MultiMedia Ltd specialise in Workshop and Seminar
DVDs from some of the world's leading Internet Marketers.
For more information visit http://www.curzon-bacak.com and
learn more about one of their proven Lead Generation
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