Whether you are new to Internet Business or you are an
experienced operator, you will no doubt have read the
phrase 'The Money Is In The List'.
From my experience in various internet businesses, this is
absolutely the case. If you don't have a correct targeted
list to promote your products and services to then your
business will never get off the ground. You will be forever
wasting your money on fruitless advertising that will not
work.
The question then arises: How do I create a list of
targeted people who will BUY my products or services? Note,
we are in business here, the aim is to get people on your
list that are proven buyers of products or services that
are similar to the ones you are providing.
Many new comers to internet businesses try and email as
many people as they can, a sort of scatter gun approach,
hoping that some of the recipients of their emails will buy
their products. In my experience this just does not work.
Even though you may be using opt-in lists bought from the
numerous lead companies out there today, it very seldom
works.
The best list is one that YOU create yourself, using your
own products or services. In this way you know you have a
quality list of people who have directly enquired about
your products.
One method many internet businesses use to get a list of
people interested in their products is to give free
products or ebooks away to entice people to sign up at
their website.
This can be very effective in getting a lot of people to
sign up at your website . However, you need to ask
yourself, is this list really comprised of people who will
BUY my products? In my experience, giving things away for
free results in a large list of people who want something
for free.
Makes sense doesn't it. I've used this method before and in
my experience it is far inferior to the method I'm going to
concentrate on below:
What you really need in your opt-in list to grow your
business is a list of people that have bought something
from you - it really doesn't matter for what amount, it
could be $2. The main difference here is that they have
gone to the trouble to take out their credit card and
actually BUY something from you.
This action of purchasing a product from you makes them
worth their weight in gold.
You see it is far better to have a list of 500 people who
have bought from you, then have a list of 5,000 or even
50,000 who have never bought from you.
Your objective here is to get your prospect to buy a
product, it doesn't matter what, the cheaper the better in
my experience. Then you can up sell higher ticket items
because you have established trust with your prospect and
now they are your customer.
This action of up selling is where you make your money -
don't forget it is going to cost you money to build that
list, it won't come easy and it may take a while, but it is
definitely worth it!
So let's have a look a how you can build that all elusive
opt-in list of buyers:
Collection of data:
The most obvious place to start is usually with a lead
capture or splash page. This is where you encourage your
prospect or visitor to your site to buy the, preferably,
cheap product you have for sale, let's say just $2. You
should be able to send your product electronically as
charging $2 you don't want to be mailing it.
There are many examples of lead capture or splash page you
can see on the internet - they all have sales copy and
inducements. My advice would be to pick the features of the
best ones and preferably get a sales copy professional to
do the wording for you.
Similarly there are many products available for you to
choose. If you want a completely original product then my
advice would be to write your own ebook! This is not as
hard as it sounds, there are a huge number of resources on
the internet that can help you.
Now, what information are you going to collect? The longer
the form the less likely your prospect will fill it in and
press the submit button. Recent surveys suggest asking for
only the first name and the principal email address. The
reason for asking for the prospects principal email address
is that many people use services like hotmail, aol, yahoo
for secondary emails and quite often they only look at
these emails periodically.
You MUST get your prospect to read your emails that's why
you should ask for their primary email address.
Next question, now you have captured the name and email
address, where are you going to save it and how are you
going to use the information?
Autoresponders are perfect for this and Aweber is the
autoresponder most internet marketers use.
The autoresponder will automatically save the information
from your capture form on your website and then
automatically send out pre-defined emails on a timescale
defined by you. This saves you an absolute fortune in time.
It will follow-up your prospects and as we all know the
money and conversion from your list comes from following up
properly with your list.
I don't intend to talk about follow up emails as that is a
subject for a whole book, but if you are serious in
converting your list into sales then it is an absolute must
you get this right.
Other sources than a website:
Classified Ads in newspapers Brochures Leaflets or
postcards Radio or TV
These are known as offline advertising sources. Don't
discount these, they can be very useful sources of driving
traffic to your website.
The key is getting targeted traffic to your site that wants
and needs your products. It's really that simple, however
it's not easy to do. Again, getting targeted visitors to
your site is a whole different ball game.
What I would say is that it takes time effort to succeed at
any business and internet businesses are no different. You
will need persistence and commitment to succeed and a never
say die attitude.
----------------------------------------------------
I have been involved in Internet Businesses for the past 5
years and have gained some valuable experience, sometimes
bitter, sometimes with fantastic results. I hope my
experiences can help others become successful Internet
Business owners.
Yunis Khan
http://www.earnmoneydailyonline.com
enquiries@earnmoneydailyonline.com
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