You've just set up an Internet marketing business and you
are feeling excited. But after a while there are no sales
from your site and nothing seems to be happening.
Then one of the Internet Marketing Big Shots puts out a
$144 Internet Marketing For Newbies course that promises to
lead you to success - so although you flinch at the price
you jump at the offer.
You and 1,999 other newbie marketers who are all in the
same boat as you!
Half the people who buy the product never get around to
downloading the materials.
Half the people who download the materials never get beyond
the first couple of lessons.
Half of those who actually finish the course don't apply
any of the stuff to their own online businesses.
Of the 250 people who complete the course and begin to
apply the lessons to their own businesses, half get tired
of the work involved and go back to what they were doing
before.
The rest begin to see some improvement to their business,
but have not yet made any money at it.
Then, another Internet Marketing Big Shot brings out a
course all about "Internet Marketing For Newbies" and word
spreads that it also has a good affiliate program. Most of
the people who'd completed the first "Internet Marketing
For Newbies" course promptly buy the second... and the
process starts all over again!!
The problem does not lie with the nature of the materials
they purchased, nor with the willingness of this group of
newbie marketers to put in the hours working.
No, it is a question of focus and leverage. Or rather, it
is a question of focusing on the wrong thing - website
development, clicking for traffic, chatting in forums,
searching for new affiliate programs... buying new
"Internet Marketing For Newbies" courses.
These are all the wrong things to be focusing on - and
focusing on the wrong things is almost as bad as not
focusing at all!
Okay, so what should you be focusing on?
Well, there are a series of steps that each requires your
attention.
First you need to focus on finding a lucrative market.
Second, you need to focus on finding a range of products to
sell to the market.
Third, you need to focus all your efforts on building a
list of people in that market niche to whom you will sell
your products.
The third step is the one that requires most focus and
attention. In fact, once you have found a lucrative market
you should start list building even before you have found
or developed a range of products to sell to the list.
Obviously, without a list to sell to, no amount of good
products will be of any use to you.
The question of How To Build A List will be dealt with in
my next article, "Focus On Building Yourself A Qualified
List Of Customers Who Are Eager To Hear From You And Buy
Your Products".
----------------------------------------------------
David Hurley is an Internet marketer who is based in Japan
and is the owner of http://grasp-the-nettle.com , which
focuses on success mentoring for Internet marketing
start-ups. Get your own work-from-home Internet business
set up free and find out how you can build an online
business at ==> http://grasp-the-nettle.com/pips.html .
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