In this second article, we examine some more things to
watch out for when you are creating a link building
campaign. Hopefully by the end, you will be in a better
position to obtain and maintain good quality backlinks that
help launch your site up the search engine rankings.
1. Is The Links Page Indexed By The Search Engines?
If a link on pages is not being read by the search engines,
then it is not of much use to you. The further the links
page is from the home page, the less likely it is to be
indexed. If a page has PR, then you know that it has been
indexed (by Google at least), although no PR does not mean
that the page has not been indexed. You can conduct your
own test by typing cache: followed by the url of the page
in question. If the page has been crawled, you should see
some results.
2. Should You Be Wary Of 3 Way Links?
Many people feel that direct reciprocal linking has limited
value these days. One way around this is the idea of 3 way
links; where site A links to site B, and site B links to
site C. Site C then links back to site A again. One problem
with this is that it is harder to control where exactly
your link is going to end up. If as a matter of policy you
have decided that relevance if of paramount importance,
then 3 way linking may not be for you, Or at least, it may
be harder to organise.
3. Association With Particular Sites?
Your decision whether to link or not should be a bit easier
having read this article (hopefully). You should have some
criteria in mind as to what constitutes a site you want to
be associated with. If the site in question meets your
criteria, then add a link. Equally, if that site does not
meet your criteria, then steer clear.
4. How To Keep Track Of Links Back To Me?
This is perhaps the hardest and in some cases the most time
consuming part of your link building process. Obtaining
links is a painstaking and time consuming process, and you
don't want to give your work away too lightly. To protect
your links and the integrity of your sites, you should
check that your link partners are keeping to their side of
the bargain and keeping your links live. You could do this
by maintaining a spreadsheet of all of the links, and
checking them one by one. Ouch! I can suggest an easier way
to do this which will save you many hours a week though. I
will go into that at the end of this article.
5. What Are The Best Links To Have?
There is no definitive answer the this question. Maybe one
way to answer this is the links that deliver the most
traffic to you. Or perhaps the links that give the best
value to your customers. There is no right answer. One way
to find good potential partners is to type in a specific
keyword into the search engines, and contact some of the
sites that come up at the top of the results. These should
be good potential partners.
What you have now are some good ideas for a link building
strategy that allows you to make good decisions based on
sound principles, and now you should be better placed to
make those decisions.
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You can make your link building life a lot easier by using
tools that save you time and money. Link Checking is a
breeze when you have the right tool to help you. This tool
can also help you find better link partners.
http://www.profit-weaver/linkcheck.html
Why not try some new link building techniques. These are
very successful. Techniques that take the pain away from
the link building process.
http://www.linkbackseo.com/backlink/
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