An autoresponder is an automatic way to send e-mail. Most
successful Internet marketing businesses use one in various
ways. In this article, let's take a look at 10 creative
ways you can use yourautoresponder and some of these you
may not have thought of.
1. Give away a free report in autoresponder messages. As
opposed to creating a PDF file, break your report into
several different email messages and send those out to your
list.
2. Do surveys on various things that could be helpful to
your mailing list and then publish the results in your
autoresponder.
3. Have a weekly contest and announce the winners by email.
You can also tie this in with your blog and allow people
to compete online as well.
4. Publish a prewritten newsletter and continue to add to
it until you have several weeks or even years worth of
pre-written content. This is a great way to really automate
your business.
5. The most common way to use an autoresponder is to build
your list with it. Put a sign up form on every web page and
blog page that you have and direct people's contact
information to your autoresponder for future follow.
6. Use your autoresponder to actually sell things. Many
people concentrate so hard on relationship building that
they forget to actually sell to their list.
7. Published a list of all the products and services you
offer on your autoresponder. Include pricing and product
description and other things that a person might be
interested in. Then direct them to an order page on your
website.
8. Blast out a frequently asked questions e-mail. You may
already have a FAQ page on your website or blog, but
putting it out in an autoresponder message can jar people's
memory and invite them back to your site.
9. Offer private label products in an autoresponder format.
For example your hard drive is probably full of free ebooks
that you have accumulated over the years. Break one of
those down and turn it into a useful series of messages
that teach your mailing list something.
10. Request testimonials from previous customers and
publish those periodically out to your list. This allows
them to see how effectively you have been dealing with your
customers as well as build your credibility.
This is 10 effective ways you could use an autoresponder
that you might not be currently doing. The key is to
constantly be building a list and then work with it in as
many creative ways as you possibly can.
A quality mailing list that expects to hear from you, and
looks forward to it, can be worth a fortune to your
Internet business for many years to come!
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