When it comes to marketing and growing a business,
entrepreneurs tend to get stuck as to what they should be
doing next to reach their yearly goals and objectives. They
go from placing ads, to using coupon books, maybe some
yellow page space, possibly even the odd mail out to people.
Which are all part of the marketing mix.
But, one of the most profitable daily things you can start
doing is writing. No, you do not have to aim to write a
book (although a book can be one of your greatest lead
generation tools)nor do you need to write a masterpiece.
Writing for 15 minutes a day (at minimum) will grow your
business faster than you could ever imagine (especially if
you have never used this technique before).
Things to write about:
-Client case studies - their experiences with your company,
your service, your products
-Life - people love to hear about your personal life,
dreams, goals, and ambitions. This does require you
stepping out of your comfort zone (which is very good
thing)... but you will immediately begin create a
relationship with your clients that will last for many
years to come.
-Your staff - write about them, how much they help you, how
much you appreciate them. Also try writing short articles
from their perspective about working with you, about
working direct with the clients, about their lives and
experiences or dreams and ambitions.
Seriously, writing for 15 - 30 minutes a day will do
amazing things to grow your income and your expertise.
You will have to commit to this as once a month is a waste
of your time (although it is better than nothing).
How to use your writings:
Newsletters Blogs Websites Booklets for lead generation
Sales Letters Brochures Tip Sheets White Papers Use as
audio cd Email follow ups Postcards Catalog copy Coaching
program material Articles for on and offline
An easy way to get going if you find yourself stuck to
start writing:
List out 3 of the topics you would like to write about on
the top of the page Set a timer for 5 minutes. Press start
on the timer. Without thinking about it, start writing
using the 3 topics you wrote out you must mention all 3
topics in the first paragraph Write for 5 minutes (even if
it is rambling writing that makes no sense at first) When
the timer goes off, stop writing. Do it again, or continue
on from where you started for another 5 minutes... then
another... then another
This helps break through a writers block and it does work
if you try it. Once you use this technique for a while it
will be much easier to write without this method. 5 minute
chunks keeps it simple.
(HINT: shut off phones and DO NOT check emails while doing
these drills)
If you commit to doing this for the next 6 months, you WILL
experience profound breakthroughs (and profits) in your
business this year. It has happened to me and it will for
you too guaranteed!
----------------------------------------------------
Troy White, The Marketing Results Mentor and Expert
Copywriter helps clients achieve HUGE growth surges in
their business in very short periods of time. He is a very
sought after marketer and advertising specialist who has
helped launch some of the world's most profitable marketing
systems. For more info visit White's site at
http://www.SmallBusinessCopywriter.com or sign up for his
Free Cash Flow Surge Newsletter at
http://www.CashFlowSurges.com
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