How To Advertise Your Website.
There are many ways to advertise on the Interent. Below is
the one of the quickest and easiest ways to advertise that
I highly recommend for someone just starting out. I teach
you more advanced advertising methods in the "Do It
Yourself" area... but for now, lets learn to "walk" before
we try to learn how to "run".
Ezine solo and classified ads.
An "ezine" is slang for electronic magazine. An ezine is
similar to the magazines you would purchase at your local
book store but the differences are that an ezine is
normally distributed though e-Mail and they normally only
have 1 article at a time.
Just like a normal magazine an ezine has classified ads in
them that you can purchase spots in and advertise.
Ezines also will allow you to send a "solo email" or "solo
ad" to their subscribers. This costs more than "classified
ads" but will have a higher response and potentially make
you a lot more sales than running classified ads. Why is
that? Because with a "solo ad" the ezine's readers will
only see your ad... thus the reason it is titled as a "solo
ad"... it runs solo on it own. Where as a "classified ad"
runs in conjuction within the content of the ezine's
published article as well as several other classified ads
purchased by the ezines other advertisers. Don't worry,
this will all make more sense as you go along.
As a good example, look at your "classified ads" section in
your local newspaper. See how all those classified ads run
together? Even though that newspaper has tens of thousands
of readers, it's hard to make all of those readers focus
all of their attention on just one classified ad because
all the classified ads are put together on one page.
A solo ad would be similar to having your ad put on the
front page of the newspaper, only better. Why is it better?
Because it's the only content sent to the readers at that
time. No other articles, no other ads... just your solo ad.
So it makes all the readers focus their attention on your
ad. Pretty great, eh?
There are thousands of E-zines on the Internet.
Here are tips and suggestions on what to look for when
deciding in which E-zines and Classifieds to advertise;
How to find E-zines manually. You can go to any search
engine such as Google.com or Yahoo.com and simply search
for "ezine directory". You will receive results on several
e-zine directories that contain thousands of e-zines all
sorted out by category and/or niche. You can also do a
search using a keyword of the niche your product is in and
the word ezine. For example... Let's say you are promotion
a product that helps people fix their golf swing. You could
type in the phrase "golf ezine" in your favorite search
engine and get many results for ezines that are in the golf
niche. Contact the publisher. A professional e-zine
publisher will expect you to contact them either by email
and/or by phone. If the publisher does not respond in a
professional time frame (i.e. 24-48 hours) then most likely
they are not very serious about their business. How much
does it cost to advertise? Posting an advertisement can
cost anywhere between free and $8,000.00. Chances are that
if advertising is free, there is some other catch or the
E-zine is simply not very popular. However, if you spend
quality time researching, you will never need to spend more
than fifty dollars to two hundred on advertising. How many
subscribers does it have? You want to spend your
advertising money somewhere where you will have thousands
of people read it, not just a hundred or two. How often
does the E-zine go out? You want the E-zine to go out in
either a weekly or bi-weekly or monthly format. How soon
can they get your advertisement out? Expect to wait a few
days, weeks or even months for your advertisement to go
out. A professional e-zine will have a very busy schedule.
This means that they have a large clientele and repeat
customers. Obviously, if their service is bad, their
previous customers will not come back to purchase more
advertising with them. If the publisher says they can get
your advertisement out the same day or within 24 hours, be
skeptical. Make sure to do your research. Just one good
advertising resource is worth tens of thousands of dollars
in reliable future profits. How responsive are the
subscribers? Spend a little time researching the
subscribers to the E-zine. Do they purchase often? Do they
enjoy the E-zine? Are the advertisements relevant? Make
sure that the product you are advertising relates to the
E-zine. Don't bother advertising gardening tools in a
Classic Auto E-zine.
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About The Author.My name is Eric Tarter.To learn more about
these easy ways to advertise.Check them out
here.http://www.clickaudit.com/goto/?112171 .
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