As we enter the new millenium, more and more businesses are
deciding to go along with building what is called sites on
the world wide web, better known as a web site. It seems as
though these days to many people is that all you have to do
is build a web site and you are set to go. Being as upfront
as possible there is an extreme downside to this method.
Just building the web site will not bring anybody to the
web site. To get people to visit a web site certain
processes have to be taken to promote the web site. There
are numerous ways out there to promote a web site.
One very common and successful way to bring visitors to a
web site is to send out direct electronic mail or commonly
known as email. This is a very simple process in general.
It simply consists of sending out emails at random or
premeditated if you have the time. The emails need to
contain a short paragraph describing a little about your
web site and what it has to offer to those who visit the
web site. Remember that with this method it is wise to not
be too wordy otherwise this process can develop to be very
time consuming and irritating to the sender and the
receiver of the email. However it is possible to email well
over 10,000 emails in just under an hour. This process can
only be done if everything has been thought out thoroughly
and ready to go before the process has even begun. Another
possible advantage to this method is that the recipient of
the email may enjoy the site and forward the same email to
people that they know. Emails also cost nothing if there is
already access to the World Wide Web through an ISP
(Internet Service Provider). This method is the most
commonly used and it can and does work ("7 Ways").
A very similar way but much less direct method is simply to
attach a signature to the end of outgoing emails. Most
email providers offer this option. It simply means that at
the end of outgoing email that is sent out there will be a
message of individual choice at the bottom of the email
where a signature would normally be on a hand written
letter, thus giving it the name signature. What the message
says is entirely up to the sender of the email. It is
recommended that more than one signature be provided to
pertain to different types of people that are emailed. The
message should include your web site name, address, and a
short catchy little phrase to catch the eye (Kent 324).
Another method of promoting a web site is to enter the site
in a search engine. A few examples of search engines are
Yahoo, Alta Vista, Excite, Lycos, Infoseek, and Webcrawler.
The whole process in itself is very easy but it takes time
and patience. An application is provided for individuals by
the search engine. The application requests name, web site
name, web site address, a description of the web site, what
kind of site it is, a list of key words, and what category
would be desired for placement of the web site ("7 Ways").
Always double check to see what the search engine did with
what they were given. Check to see where the site was
placed and to see if the site was placed at all. "Perhaps
as many as 50 percent of all submissions are rejected"
(Kent 320). If for some reason or another the site wasn't
posted simply keep reapplying. Be persistent and keep
registering but each time use different key words.
Eventually the site will be posted (Kent 320).
An approach to promoting your site that does work quite
well on a regular basis is to advertise by using banners
and ads that link to the web site that is being promoted.
The downside to this method is that it does get expensive.
It is simple though. Simply come up with a banner design
that is catchy and convince other web sites to carry the
banner. Usually they will not do it for free so it is best
to offer them a sum of money to carry the banner for a
certain amount of time. Then negotiate down to what meets
both web site's needs ("7 Ways"). Many sites will offer a
chance to place an ad on their web site if in return the
person desiring the ad placement will apply the web sites
ad on their web site. This works well if it has the
opportunity to have this setup with multiple web sites
(Kent 325).
There is another way and that is to apply to what is known
as a link page. This is a web site that consists of only
links to other web pages. Usually all the web pages have
something in common with each other. Convincing the link
page to accept the offer to contain the web site link to
the site that is currently being promoted is easy although
sometimes there is a small fee ("7 Ways").
The internet provides many news services that contain what
is known as a message board. This is where there are always
discussions on certain topics. This is a good place to
sneak in an ad from time to time as long as it is
respectfully done and doesn't disrupt the conversation. The
best way to do this is by disguising the ad as a perfectly
acceptable response to a conversation (Kent 326-329). "Go
to where the people you want hang out." (Kent 334). Do not
get carried away because the promoter of the site can end
up with a bad reputation that gives the site a bad
reputation for what is called "spamming". Knowing how to
post good messages is a way to promote the we site in
itself. Show ads that interest people and do not use short
flashy ads. Short flashy ads irritate people. It is bast to
use long indirect informal ads that make it seem like a
sensible conversation and not an ad. It is best to only
post messages from time to time (Kent 326-329).
There are many software programs out there that will do
most of this stuff extremely fast and efficient. The price
of the software varies. The software will do in minutes
what the average person could do in hours saving valuable
time and effort. And all the information is saved making it
even faster to redo the process again and again (Software).
There are also promote web sites that are dedicated to
promoting other web sites. It is their specialization and
naturally there is a fee. They offer just mainly the
ability to fill out one application and be entered into
practically every search engine available to the public.
Some even offer free statistics to see how the web site is
progressing (PromoteYourWebSite.com.)
Also the more things that are offered on the web site the
possibility for more people to visit the site increases
dramatically. It will hook people in and keep them coming
back. A very good example of this is to give away free
gifts. Giving away gifts is the best way to get a web site
up and running the way that is desired. It will bring in
visitor and those visitors will recommend others to visit.
It's a ongoing chain reaction that happens everyday on the
web. Everybody loves the word free regardless of what is
free. It could be something as simple as a download.
The web site promoters can also offer what is known as an
affiliate program. This allows viewers of the web site a
chance to carry a banner from the web site on their web
site. In return offer a small commission for each person
that visits the web site through the link applied on their
web site.
As the days go bye more and more people will have their own
web site. Along with more people having a web site comes
more ways to promote a web site in due time. It is always a
good idea to keep up with the modern ways of promotion.
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