Interested to make money online, but don't want to sweat
the small stuff? Rather than doing B2C (business to
consumer), you can consider doing B2B (business to
business).
How do you make money with B2B, as manufacturers,
wholesalers, distributors or trading agents? There are
various online tools to help B2B marketers to identify hot
B2B products searches, and in particular, where to locate
volume buyers.
These searches can be done in B2B portals. The best one we
are using, and it's free, is NOT alibaba.com, but another
popular one which can tell you the popular related
searches. For example, if you are searching for jewelry,
they will tell you the related popular searches (which are
not those we thought): jewelry offers, jewelry importers
etc.
Some of these portals also enable you to find volume
buyers. For example, in one of these portals, I found out
there is a buyer from Egypt who wants to buy 50 tons of
frozen food. So how can you make money if you are not
selling this type of frozen food?
You can act as a trading agent, and find sellers who are
selling this kind of stuffs, and tell them you have a
customer from Egypt who is looking to buy the stuffs and
ask if they are interested.
Another alternative is to post a buying lead to buy this
kind of stuffs and let interested sellers to contact you.
So in no time, you can be doing B2B trading!
Companies that sell to other businesses are discovering
that the Internet offers great opportunities for:- a.
Generating new leads b. Acquiring new customers c.
Retaining current customers
All the online marketing strategies that works for Business
to consumer (b2c) market, can be applied to the business to
business industry, after it is readjusted to meet your
goals or B2B objectives.
Many research companies have published their survey
findings that B2B companies No.1 goal for intenret
marketing is to generate qualified leads. Also high on
their list, though second to leads, are branding goals. In
a Forrester research found that 40% of B2B marketing
executives consider online marketing to be very effective
for building their company's brand image.
Other B2B marketing strategies that each company should use
is search engine marketing (search engine optimization via
Free natural rankings or Pay per click advertising), video
marketing, and blog marketing. Among these BtoB internet
marketing tactics above, over 85% of those interviewed in
USA and Europe consider their most effective technique to
be Search engine marketing
If you can master these strategies, you will surely have a
competitive edge against your competitors, the majority of
which are only using one or two of these strategies, if any.
----------------------------------------------------
Fione Tan is the CEO of http://www.eOneNet.com - asia's
leading internet marketing company with Internet Marketing
China ( Hong Kong ), Internet Marketing Singapore and
Internet Marketing Malaysia offices.
Subscribe to her internet marketing blog at
http://www.eonenet.com/internet_marketing_blog
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