If you have just finished building your website and are
discouraged by the lack of traffic, then you need to learn
about SEO. SEO is simply making your website search engine
friendly.
When a search engine user enters a search term into their
favorite search engine, those search engines use a ranking
system to return websites based on relevance and popularity
of the site. The higher your site ranks in the search
engines rankings, the more likely the searcher will click
on the link and land on your site.
The key is to have your site in the top ten listings for
your keywords. The trick to getting your site higher in the
rankings is through the use of SEO. SEO is something that
must be ongoing with your site. You can start by learning
how the search engines compute their rankings.
Many people think that the major search engines have
virtually every page on the internet indexed. The truth is
that any given search engine has less than 20% of the
internet in their index. some sites are not indexed because
they are new or just have copies of other content on the
internet. There may also be technical problems with your
site like bad robot text, or broken links that prevent the
search engines from crawling your site. There are literally
hundreds of factors used by the search engines to rank you
site and all are important.
So, if we presume that your site is not technically
preventing the search engines from looking around, then
there are some fairly easy ways to improve your ranking.
Having unique content is one very important step in the
process. No matter what your site is about there are ways
to keep the content fresh and unique. By adding a blog any
site can be updated regularly with content specific to your
niche. Be creative and think of what makes your business
unique and add that to your site, whether it is product
information, customer testimonials, pictures etc.
Some new marketers think there are ways to shortcut the
process, but don't be tempted these techniques will
backfire and hurt your site. Techniques like keyword
spamming, hidden text, link spam, meta tag stuffing and
more will all end up hurting your ranking at best, and at
worst will get you banned from the search engines all
together.
After building your unique content, gaining links to your
site will help increasing your ranking. Again, there are
right and wrong ways to build these links. Natural, one-way
links to your site are the best way to build your ranking
and traffic. Having high quality content may lead other
webmasters to link to your site, however these may be
difficult to gain in the beginning. Links that can help can
come from writing and submitting articles on your niche,
commenting on articles or blogs, and posting to public
forums. All of these techniques will help you gain exposure
and increase in the search engine rankings.
SEO does require some effort, but the benefits are well
worth the effort. Most successful sites receive more than
half of their traffic from search engines. If your site is
designed to be SEO friendly, then that traffic will be
highly targeted to your niche. You can try to trick the
search engines into sending traffic to your site by using
less ethical SEO practices, but the traffic may not be the
quality that will come from doing it right.
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Rob Emmerson is a leading expert in SEO and has written
extensivly on the subject in articles and eBooks. He offers
a free step-by-step SEO Course at
http://www.theseosecretrevealed.com . In addition he writes
a daily SEO Blog at http://www.robemmerson.com where he
shares tips and tricks to improve your SEO.
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