Many programs or sites will provide you with already
written e-mail copy designed to help you spread the word
effortlessly. All you need to do is copy/paste and send it
out to your list, safelist, or various other e-mail
advertisement methods. This can have both good and bad side
effects, depending on how you handle the marketing
resources they provide you.
Getting in the habit of using the pre-written messages
provided by the site you are promoting can actually hurt
your results. Many people will use those messages and left
unchanged send them out to their marketing lists. Readers
are then bombarded with the same content, leaving nothing
to stand out. Using this method your message just appears
with all the others the reader receives and is easily
overlooked. We know that by standing out and being noticed
is how you will experience results.
In addition, if you are in the habit of using only what is
given you then you will gain no copywriting experience
yourself and you will not be forced to seek out and learn
this critical skill. If you do not know at least the basics
of writing effective e-mails or ad copy, you should learn.
Simply get to a search engine and search for copywriting
tips and you will find many free articles and tips on the
subject.
The ad copy provided to you may or may not be tested or
written by an experienced copywriter. That's the good
thing. If you suck at writing ad copy and the site is
providing you some quality material to use then that
obviously saves you a lot of trouble. You should find out
because this will influence the way you use this copy.
Nonetheless, whether it is written by a professional or not
it is still written by someone who has great knowledge
about the site or program and it can be useful to you when
you craft your own message. Yes, that's right... you need
to craft your own message through the use of the content
provided from the site, even if their message is top of the
line.
The basic idea is easy. Each goal in your message is simply
to get them to move forward towards your overall goal of
driving them to your website. It is then the sites job to
convert the visitor into a member or customer. For example,
the only purpose of your subject line is to get people to
open the message... that's it! Keep that in mind when
writing or thinking of a compelling subject line. If you
get them to take a peek you have done your part. From there
the reader will read the first sentence or paragraph. All
that is meant to do is to keep them interested into reading
further. Too much information can actually be a bad thing,
just get them to complete your final goal... which is
clicking on the URL to visit your website. The site you are
promoting should already be optimized to create the best
results from the visitors it receives, so the most you
would have to do from there is a personal follow-up.
Here are some tips on how to write a great message using
the copy already provided from your company. First of all,
be personal. Write like you are actually talking to the
person... you don't want to sound like an ad, do you? There
is also a certain type of person you are targeting to join
your site. Think of this person as you write, what would
hit their "hot buttons"? In addition to these simply use
some snippets or create bullet points from the main
benefits you see in the ad copy. What stands out most to
you? What makes you passionate about the site? You can
usually find bullet points or tag lines on your marketing
site as well, these are usually proven main benefits or
effective lines that create desire or interest.
In closing, the most effective messages you ever send to
your list will be those that are most personal. These are
the ones that you share your personal experience or
testimonial about the site, and you are able to connect the
most with your reader. Try it and I assure you that you
will be impressed with your results!
----------------------------------------------------
Darren Olander is dedicated to teaching others how to
create a success online through internet network marketing
strategies. He is a site owner, article writer, coach &
marketing consultant enjoying the benefits of working full
time from home. Learn more about him at
http://www.darrenolander.com
No comments:
Post a Comment