It is time to look at those SEO questions from the folks
who need help and guidance. Let's take a read of some of
the Dear SEO Drama Queen email, which floods her box every
day.
Dear SEO Drama Queen: I want a number one ranking for my
web site. The keywords are clothes, sneakers and hats. I
read so much out there on how important it is to be on
Google. Can you promise me a #1 ranking for my 3 keywords?
Thanks, BA
Greetings BA: Of course I can guarantee #1 rankings on
Google for those very generic keywords that compete against
millions of other sites. AN SEO who couldn't isn't worth
their wait in gold. It's easy. First, I need you to
purchase about 100,000 shares of Google stock. Once you are
a major holder, we can then bribe Google to either place
you on top or we will sell their stock to Yahoo. Let me
know when you have made the purchase. Best, SEO Drama Queen
Dear SEO Drama Queen: I contacted an SEO company and they
stated their fees are $300 a month for 6 months. They
stated they needed to access my site, make changes to code,
write content, and help me decide on keyword phrases, build
link shares and on and on. I think this is a rip-off as I
have seen SEO for $25 a month and they do not need to work
on my site or have me make changes; they just submit the
site to 1000's of engines. Should I go with the less
expensive company? Thanks, ST
Greetings ST: Cheaper is always better. Why should actually
do anything to your web site. Do not use your valuable time
on making your site better when you can have someone do
everything for $25 bucks. I mean, why should you suffer, it
is only your business, so do not put in the effort if
someone can do it cheap. Let's face it, your $25 bucks pays
for them to spend a minute of time placing your URL in an
auto program and pressing a button. Sure, it's 1000's of
engines no one sees, and sure, just because Yahoo, MSN and
Google need you to manually place in a code before
accepting, and sure, even though your site doesn't even
need to be submitted in most cases, why pay for an expert
when you can go cheap and get the site submitted. Heck,
save the $25 bucks, let the engines find you on their own
and go to the movies instead. Best, SEO Drama Queen
Dear SEO Drama Queen: I wanted to make fast money online. I
joined a program that builds my site and even provides me
with products to sell, submits my site and stated the money
would be coming in. I selected mattresses, even though I
know nothing about them, but they promised I could make
$1000 a month with just a few sales. I paid their fee, went
into the online builder and selected my site template,
pressed some buttons and now have a site. But I cannot be
found at all....even when I search by my domain name. HELP!
ZK
Dear ZK: Oh my! You mean they lied to you? Shame on them.
You take the time to select a product you know nothing
about, pick a web template you believe looks good and
expect the money to be rolling in. Heck, they even promised
to submit the site to the engines. Sure, maybe the site is
not designed to be search engine friendly. Sure, your site
is held deep in their subdirectories with all the other
'want to get rich quick' clients; sure, you never need to
do another thing to promote the site....and yet you still
cannot be found. I am shocked, appalled even. But surely,
they would not lie to you. Maybe you should buy more sites
from them for other products you know nothing about and
maybe one day, you will get found and make a sale. Best,
SEO Drama Queen
Dear SEO Drama Queen: After much reading and searching, I
found an SEO company that has a good standing in the SEO
world. They were expensive, but promised to deliver. I paid
the fees and the process began. But, I was expected to work
on the site as well. I was expected to provide keyword rich
content or actually pay them to write content for my site.
I was expected to even make my site easier to read by
engines, change navigation schemes and work on marketing
lingo and something they called 'site stickiness' Why am I
paying them when I feel like I do all the work. This must
be wrong and I am getting ripped off? I have seen other SEO
companies that promise top rankings. They say I do not need
to make any changes and they will add 100's of pages to my
site. What should I do? Worried, LM
Dear LM: Get your money back now. How dare this SEO
Company expect you to actually work with them on making
your site more SEO ready? I mean it is your site, you
should have some say in it, and if you do not want to make
changes that will help the SEO achieve their goals...well
then do not. Go with that other SEO Company. Let them add
100's of hidden pages to the site. That way, in 3-6 months
when Google realizes what has been done, any rankings
achieved will be dropped...but do not worry, you will have
3-6 months of great placements and make lots of money. Then
you can remove those bad pages, send an apology letter to
Google and repeat the process again. I am sure that will be
just perfect. Do not follow that other SEO Company as they
expect you to work with them in a team effort, and as we
know, there is no 'I" in team Best, SEO Drama Queen.
----------------------------------------------------
Jennifer Horowitz is the Director of Marketing for
EcomBuffet.com. Over the past 10 years Jennifer's
expertise in marketing and Search Engine Optimization (SEO)
has helped clients increase revenue. Jennifer is the editor
of the popular Spotlight on Success: SEO and Marketing
newsletter. Follow Jennifer and stay current on SEO,
marketing, social media and more:
http://twitter.com/EcomBuffet
No comments:
Post a Comment