If you're reading this ezine, it's likely that you've
participated in a teleseminar, whether it be mine or one of
my colleagues. You've probably been on some that have been
very good, where you got tons of really valuable
information. And you may have found yourself on a few that
were nothing but pitch-fests for the host's lastest product.
But I want to share something with you. Hosting
content-rich teleseminars for my target market is some of
the quickest and easiest mo^ney I've generated in my
business.
Holding F.R.E.E. introductory teleseminars are a great way
to promote your business, increase your email subscriber
list, make more sales on your products, and enable your
potential clients another way to connect with you. By being
on the phone with you, they get to know you through your
voice, adding the human touch that can be so hard to
cultivate online.
I offer a f.r.e.e. monthly teleseminar that gives people an
introduction to what I teach. From each of these calls, I
get more ezine subscribers, more members for my group
coaching membership, and more sales of my products.
Holding PAID teleseminars helps to promote your business
and generate revenues as well. I do one paid teleseminar at
least every two months on a different marketing topic, and
I gross a minimum of $2000 for each of these calls.
Another way to offer teleseminars is to do "intensive" or
"bootcamp" series of multi-week teleseminars. I've offered
10- and 4-week '"workgroups" on the topics of listbuilding,
creating a successful business online from scratch, and
search engine marketing that have been very profitable.
Here's what you need to get started:
1. The Right Target Market and the Right Topic
Here's the secret for producing and profiting from a
teleseminar: It must be designed for a target market AND it
must solve a problem that that target market is struggling
with. If you have those two keys in place, you'll be sure
to attract enough sign-ups and make money from your topic.
2. A Bridge Line
There are several good no-cost bridge lines available for
you to use, but the one I'm currently recommending is
FreeConferenceCall.com because you can record the
teleseminar for free as well. This is a nice benefit to
offer your participants and to anyone who had to miss your
teleseminar for any reason. I use it as a back-up recording
for all my calls. You can have up to 100 people on the line
with you.
3. Recording Service
You'll need a way to record your teleseminars so you can
provide the audio for people to listen to later and for you
to make CDs from if you decide to package your teleseminar
into a physical product later. I use AudioAcrobat to record
all my teleseminars, with FreeConferenceCall.com as a
back-up.
4. Automatic Registration
You'll want to be able to have people sign up for your
teleseminar without you having to do a lot of work. I use
Aweber for all my teleseminar registrations, but you can
also use your shopping cart's autoresponder service if you
have one.
I'd like to invite you to start offering f.r.e.e.
teleseminars to promote your business, and once you get
more comfortable with both the format and the technology,
start offering paid teleseminars. Even if you only have a
handful of people on your first call, it's great practice.
And I guarantee your numbers will increase as you continue
to build your email list, and you'll be profiting from
teleseminars in no time.
----------------------------------------------------
Alicia M Forest, MBA, Multiple Streams Queen & CoachT,
founder of ClientAbundance.com and creator of 21 Easy &
Essential Steps to Online Success SystemT, teaches
professionals how to attract more clients, create
profit-making products and services, make more sales, and
ultimately live the life they desire and deserve. For FREE
tips on how to create abundance in your business, visit
http://www.ClientAbundance.com .
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