Spice Up Your Sales Pages With These Power Words That Make People Buy

Spice Up Your Sales Pages With These Power Words That Make People Buy
Want to make more sales but can't afford to have your sales
pages written for you? Spent money on buying visitors, but
still getting no sales? The solution could be as simple as
using some simple but powerful words alter the minds of
your visitors into a buying attitude.

People visiting your sales page need three things:

To feel comfortable or at ease

To be assured that you are genuine

To believe they are getting value for money

Here are some words and phrases that will cleverly lay the
foundation on which those needs can be met.

1. Make your visitors feel safe and assured that if they
buy from you, they can obtain a replacement or refund if
the item is faulty or does not meet their needs. To do this
make sure you offer a cast iron guarantee. Use the word
"guaranteed" or "money-back guarantee" on your sales page.
People want to feel comfortable they are not risking their
hard earned cash buying your product.

2. Another way to make them feel at ease about buying your
product is that they will be able to use it without a huge
learning curve. Use words like "easy" and "simple". Tell
them that they will be quickly up and running once they get
hold of your item. Tell them that there is a "getting
started" manual or training video to get them going.
Naturally you won't tell them these things unless you can
deliver, but make sure you convince them that they won't
have to spend hours getting to grips with your product. It
is human nature to want easy ordering, easy instructions,
easy to use, easy payments, etc.

3. We live in an instant world. People expect to have their
needs met right now whenever possible. So always emphasize
things like "instant download", "fast ordering system" or
"fast delivery". Almost everyone today knows that if they
are buying an eBook or maybe software from your site it is
going to be downloadable. But don't take that for granted.
State clearly that once they have parted with their cash
they will be able to instantly download your product.

4. When you are selling your own product get some
testimonials. If you are launching a new product and don't
have any yet, approach some of your previous customers and
ask if they will give one in exchange for a free copy.
Testimonials give your prospects that essential sense of
assurance that others have tried the product and found it
useful.

5. Prospective customers need to be persuaded that they are
going to get value for money, so make sure you have a
comprehensive list of bulleted features about what your
product offers, and use words like "value", "discount",
"scientific", "proven", "results". Another time honoured
way to offer value for money is give away some free gifts
or bonuses. Take a look at surefirewealth.com for some free
ones.

Finally, make sure you write the words of your ad as if
only one person is reading it. Use "you" and "your"
extensively as though your visitor has your exclusive
attention. Make them feel as if you're having a
conversation with them and them only.

Put these power words into action right now and you will
quickly reap the benefit.

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Mervyn Love writes articles on various aspects of Internet
Marketing, and his website '
http://www.fortresspublishing.com - has a wealth of
resources and information on all aspects of starting and
running an online business. Join his newsletter here:
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