SEO or Search Engine Optimization is actually easier than
it sounds, once you know how to do it. Many new internet
marketers start promoting their websites through traffic
exchanges or by buying paid traffic to their sites. This
can be a very time consuming and expensive way to drive
traffic to your new site. Worse the traffic is typically
not targeted to your niche.
The best traffic is free traffic provided by the search
engines. If you use proper SEO and build a good site the
search engines will send you more traffic than you dreamed
of, here are some tips to help with your SEO.
Build a content rich website
Building a site that has original keyword rich content is
the first step. If you build a static site and never update
your content, bad news, the search engines will quickly
become bored with your site. It is important to constantly
add new content to your site, search engines are constantly
looking for something new and they aren't easily fooled. If
you simply copy content that is already all over the
internet, or use a cookie cutter web page, you will not get
traffic from search engines.
Know your keywords
This is probably the single most important step in building
your website. Keywords and phrases are basically the terms
people enter as search criteria. If you have a site selling
widgets try to think of all the terms people would use when
looking for your particular type of widget. There are tools
available to make this easier Keyword Discovery offers a
free tool to research keywords, as does Google. Research
keywords and phrases with less competition at first, and
then build up to the more popular keywords once you have
some momentum.
Once you choose your keywords use them on your site. Use
your keywords in your sites URL, home page title, alt image
tags and strategically throughout your pages. Keep your
keyword concentration around 3 to 5% on your site. Too
much, or too little and your SEO will suffer. Remember,
searches are always, always, always about content.
Develop quality one way links
One way links pointing to your site are a very important
part of SEO. Search engines use links to rank your site. In
some ways your linking strategy is, such as PageRank, links
to your site are crucial. Each link is counted as a vote
for your site. The higher ranked the site is pointing to
you the more weight is assigned to the vote. Page rank
plays an important role, among others, in where your site
is listed in the search results. Contrary to popular
belief, there is no such thing as a bad one-way link
pointing to your site. Your SEO will not be negatively
affected by a link pointing to you if it could, then all
you would need to do is create a banned page and start
linking to your competition to make them suffer in the
rankings.
While incoming links can't hurt you, outgoing links can. If
your site points to a site that has been banned by one of
the search engines your SEO will suffer. Because of the
consequences of linking out to a bad site, always be
careful of who you do link exchanges with. It is a good
practice to check all of your link partners at least
monthly. By checking on your linking partners you can make
sure that they are still linking to you and verify that
they are not practicing bad SEO which may get them banned.
----------------------------------------------------
Rob Emmerson is recognized as a leading expert in the field
of SEO. Mr. Emmerson has written many articles and books on
the subject. For more information and a free SEO e-course
visit http://www.theseosecretrevealed.com , or visit his
SEO Blog at http://www.robemmerson.com
No comments:
Post a Comment