Network Marketing is all about you. It is about branding
yourself. It is not about your product, service, or
opportunity. Your company pay plan means nothing. Even the
famous and rich founder of the company or their track
record can be totally forgotten. Keep reading and you will
learn why.
The Network Marketing arena is actually a small world. You
will find a lot of the same people joining a lot of the
same programs or companies. If you have been in this
industry long enough you are probably used to seeing the
same people again and again, as you and them are exploring
the new life that enters our industry at a rapid pace. It
is normal for most people and even expected to be in many
more than one business. In fact, it is not uncommon to be,
or have been, part of a dozen or even more over time.
How can this benefit you as a network marketer? It is not
only you who sees other marketers time and again, they also
see you time and again. But in order for you to make an
impact on them and draw them to you, you need to make a
positive impression that will be a memory attached to your
name. To be the person that this person decides to join the
next business under you need to attract them to you, and
they need to like you. This means you need to create
personal branding for yourself. You need to create an
opportunity for them to actually WANT to be a part of your
business, buy your product, or whatever else your final
goal is.
No e-mail list is exclusive. The fact is, each and every
person is on many other marketers contact lists and so they
receive e-mails from all kinds of people. If you have an
e-mail list (which you should, or else you should start
building one) you need to remember that it is not exclusive
to you. These people are receiving messages from other
people. When the next business launches or the next product
is launched, they could potentially receive an invitation
from many other marketers, not just you! What are you
offering them that will make them want to work with you
instead of all the other people they could work with? Now
you can see the value of personal branding. Once you have
built a personal brand so people trust and like you, they
will be much more inclined to go with you instead of all
those other people... and that is when you start making the
real money.
As I said in the introduction, people are not interested
only in the product, service, or opportunity. The pay plan
alone will not make them join you. YOU will make them join
you. That means that the impression you give them will help
them decide if they want to work with you or not.
So how do you create personal branding? I will cover this
briefly because there are really many possibilities, but
there are some major tips I can give you:
1) Always strive to offer more support to your downline,
more helpful tips and content for your e-mail list, and
more quality relationships than anyone else. This in turn
will provide you with a loyal membership that will want to
always stand by your side, no matter what. I know many
people who have huge lists compared to me, yet when I send
an offer to my list they are highly responsive because of
this.
2) Use websites to brand yourself. Offer people who don't
know you the ability to read and learn more about you
online, without even interacting personally with you. It is
surprising how connected someone can feel to you just by
reading your printed words on your website, listening to
your audio, or viewing your video. No matter who you are,
you need a website. The network marketing industry is
relying more and more on personal connections, and if you
aren't following the wave you could be left behind while
the ones who started branding themselves now pick up the
pieces you left behind. I have had people read my blog, my
bio I posted on my website or articles I have written and
later during our first actual conversation they tell me
that they feel like they already know me! If people feel
like they know you before you even talk to them you are on
the right track. On your website create a personal bio and
tell your story. Explain how you got into network
marketing, why you wanted to get into it, and what your
goals are. Let them see the whole picture and invite them
to become a part of it.
3) On every promotion you have, include your name, and
preferably a photo picture, with a personal touch. If you
promote splash or lead capture pages online try to create
your own so you can add a personal touch and a photo. Think
of the individual that you would be talking to, and write
like you were actually speaking to them. This way your
words will mean something to them and draw them in.
4) Write a regular newsletter to your contact list. I
dedicate myself to writing at least one quality article per
week. If I would write more maybe they would not be as top
quality and I want to offer the best I can to my
subscribers. If your contacts are seeing value in being on
your list they will not want to unsubscribe because they
know they will become more knowledgeable and in turn
improve their online business. If you help them improve
their business they will be more likely to return the favor
and work with you. Always seek out to learn and increase
your knowledge and you will always have more to write
about. If you have a blog you can easily post your
newsletters to it and increase traffic and exposure.
There is much more you can do but that should help you get
started. Remember to focus on creating quality
relationships with others. As a rule, ask more about them
and their experiences than you do talking about your own.
If you stop trying to think of a way to get them into your
business and instead focus on helping others and connecting
with them then you will start to experience more joy and
accomplishment in your business. The students I have had
and the people I have seen most successful in network
marketing are those that you can recognize by their name
alone. Next time when someone sees you in another business,
especially in social networks, give them a reason to say...
"I remember you because..."
Dive in and get noticed!
----------------------------------------------------
Darren Olander is dedicated to teaching others how to
create a success online through internet network marketing
strategies. He is a site owner, article writer, coach &
marketing consultant enjoying the benefits of working full
time from home. Learn more about him at
http://www.darrenolander.com
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