Saturday, April 26, 2008

MLM vs Direct Sales

MLM vs Direct Sales
Let's get one thing out in the open. Nobody likes to be
sold.

So what should you do if no one likes to be sold? Try
asking your prospect if they mind if you ask them a couple
of questions. This is to see if it's a good idea that you
do business today. Why? Because it opens the door to a
conversation about their needs, and everyone loves to talk
about themselves, it's their favorite subject!

In direct sales, this part would be easy because you are
probably meeting face-to-face or at least over a telephone
conference call. But what if you are meeting through the
Internet? You could set up a 'chat' time and ask questions
and get answers that way, or, you could set up an on-line
forum where people leave comments and feedback about their
experiences with your product or services. This will open a
dialog with the customer and then you will be able to read
their 'wants' if not ask for them.

With multi level marketing, some companies have the system
already set up for you and you just join as an affiliate
and make money off the last person to join and then the
person who joins after you will make money off your sales
and so on and so on.

If they give you a website or you have a website and you
can write, write articles and post them to your website.
Post them to other peoples website, there are several
Internet sites where you can post articles for free and if
you've used the correct keyword density, you will increase
your WebPages rankings in the search engines and that is
what online marketing systems are all about, getting better
rankings on the search engines.

Join a number or newsletters and groups that pertain to
your products or services and if they allow posting of
messages, use that to announce such things as new products
you are selling ' however, never, ever spam ' use the
messages to announce a new article you've written that will
help people solve a marketing problem that you have tried
yourself.

As a marketer, you must make it your priority to obtain a
high ranking on the major search engines such as MSN,
Google and Yahoo. Learn as much as you can about search
engine optimizer or SEO and then try to increase your
ranking on a weekly basis.

You need to spend 75 percent of your time on marketing your
affiliate programs and 25 percent of your time on working
on them. The majority of people only spend about 10 to 20
percent of their time on promoting and marketing their
affiliate programs and this is where they are loosing
money. Affiliate programs will make you money if you put in
the time and work hard at it.

There has always been a sort of negative connotation
regarding affiliate marketing and multi level marketers
because people want to buy from the original seller, not
some affiliate. And this makes no sense because when you
set up your website and the visitor clicks on the website
of the person you are selling for, they go directly to
their website. The only indication you are an affiliate is
that you have their web address on your website.


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