Every webmaster is concerned today about free internet
traffic or low cost internet traffic to their websites.
This is understandable given the hurdles they have to go
through in order to get it.
People are writing articles, participating in forums,
creating signatures, doing thousands of things that they
are not supposed to, just to get free internet traffic.
Let's think about it for a moment.
First of all, search engines are the ones who give the
assessment of the web sites and let them have free internet
traffic by positioning them in accordance with their
content usefulness. The site could have been created
recently and have perfect content, but because of luck of
links and their ages, they are stored in some 'sandboxes'
until they obtain 'maturity' from the search engines
prospective. This can take a while and is not right. A
good search engine should be able to quickly get the real
weight of content no matter how old the site is. The search
engines do not have a lot of competition and sometimes
there are not a lot of differences in results because the
search algorithms used are similar. From the other hand,
sometimes sites that held leading positions before
disappear unexpectedly from the top of the search engines
lists and this makes their webmasters start writing
articles, creating links and doing tons of other things,
instead of improving their site's content. In conclusion,
web search engines need to improve their service quality
and allow people to do whatever they can do the best:
writers to write, webmaster to work on content and
technical issues and not to eat into each other's bread. We
need more versatile search engines, in quantity and
quality, than we have now.
But right now all we have is one dominating search engine '
Google, another one - Yahoo - gradually loosing it's share
to Google, and MSN, desperately trying to obtain a leading
role in internet marketing. The share of other search
engines is insignificant and is not rising. All three
represent the US. Under these conditions, obtaining free
internet traffic is getting increasingly difficult for
small companies without big resources. It would be ideal to
have 5 - 6 search engines with approximately equal market
share , competing and having different ways of calculating
the web sites hierarchy in their organic part. This would
increase chances for the small companies of getting free
internet traffic and make it more stable. In the worst
case, if a website gets "slapped" by one search engine, it
would sustain their positions against other engines. As I
said, all the major search engines represent the US right
now. What about the other countries?
Recently France was permitted by EU to invest in
elaboration of the new European search engine Quaero (The
Google Assassin). The French Government plans to invest 99
million Euros ($154 million) in JV, where 23 companies will
participate, including Thomson Financial. The Whole project
will cost 199 million Euros ($310 million). The goal is to
provide not only excellent search capabilities, but also
recognition of speech, images, texts translation, video
segmentation, texts indexation and many more. This project
was originally planned in 2004 as a French ' German JV and
devoted to the creation of the competitor of the American
leading search engines ' Google and Yahoo. But later this
project was divided by two independent projects: Quaero
and Theseus. Their main goal is still the same: the
creation of a powerful search engine. The EU law prohibits
Governments of the countries ' members of the EU from
investing in any private companies if it threatens a fair
competition between them, but this particular case is
presented as an exception, where prospective results would
far outpace the consequences of the antimonopoly law.
Let's hope that this will increase the competition and make
free internet traffic easier to get.
----------------------------------------------------
Tim Anderson,
Internet Marketer
http://affiliatecashsecrets.com/index/57923/8
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