Just today, I received an invitation in my email announcing
an open house, from a lady that helps you find your life
destiny.
Moving to a new location is always exciting for you the
owner... but what does it mean to your customers?
What is in it for them? Why should they care?
When you have an announcement like this to share make sure
you tell them how it impacts them.
Look at the wording on their invite:
Please join us... in celebrating our new training facility
Clients, family, and friends please drop by to enjoy our
open house
Date: Time: Location:
Logo
Please RSVP by
WOW! I can barely contain my excitement. Where in there
does it say the magic word? From the customer's
perspective, they open this invite and all it says (to
them) is "SO WHAT?"
So they have a new facility good for them.
NOT ONCE in this invite is the magic word, YOU, mentioned.
So this invite is not about the customer it is all about
the company.
Surprise, surprise... ok, maybe not that much of a surprise
as this is the most common mistake small, medium and large
businesses make assuming the customers "get it". They
assume the customer should be excited about their
announcement... even though it really means very little to
them.
My suggestion: anytime you have a new event or announcement
to make create a theme party to it! Make it exciting and
make it ALL about the customer. Give them compelling
reasons to perk up and listen. Give them real reasons why
they should care and attend or take action.
Show them you actually care about them (the paying
customer) not about your new building or new website or new
brochure.
I would have done something like this (this is quick off
the top investing a couple hours and you can make this
shine):
THANK YOU, THANK YOU, THANK YOU!
With your generous support, encouragement and feedback we
have listened and acted. Starting on ____ you finally get
access to the tools you asked for.
Announcing the Pirate Pete's Customer Appreciate Party (or
whatever theme party you create).
Because we love you, our devoted customer, we have a
present waiting for you.
Join us at the Pirate Pete's Customer Appreciation party:
Date: Time: Location:
FREE Door prizes, FREE treasure maps to some big surprises,
FREE Spiced Parrot Juice
And FREE Early bird RSVP prizes for those who act the
fastest.
Don't be a scurrrvy dog... be there on time... or walk the
plank (bring this invite with you and the secret code will
be revealed that may make you a winner)
NOTE: The pirate idea could be used for any business
pirates are HOT right now.
You can find darned near anything you want on the net!
There was an entire site dedicated to "Pirate Talk how to
talk like a pirate"
Make any event or announcement about the customer and you
will see a huge difference in response you get. In this
case they got so caught up in the excitement about their
new move they forgot who actually paid for the move THE
CUSTOMERS!
Without them, there is no doors to open... never forget.
----------------------------------------------------
Troy White, The Marketing Results Mentor and Expert
Copywriter helps clients achieve HUGE growth surges in
their business in very short periods of time. If you're an
entrepreneur in need of quick cash flow surges ' here is
the quick-hit solution to put money in your bank.... The
Wild West Wealth Summit! Make sure you visit
http://www.WildWestWealth.com or sign up for the Free Cash
Flow Surge Newsletter at http://www.CashFlowSurges.com
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