Selling your own information products online is an
excellent way to make money. But the thought of writing,
packaging and selling an ebook has many people running
scared. Frankly, the whole process seems overwhelming.
But that's OK, because there is a much simpler (and often
times more profitable) way to sell information than writing
a 100-200 page ebook. It's called small reports!
Imagine writing small reports on very specific topics. Can
you get your point across in 7-15 pages? Yes. All of a
sudden the project doesn't seem so daunting after all.
OK, confession time...
When I first wanted to build an online business I decided
to write and sell an ebook in the fitness niche. I spent 3
months writing a 285 page ebook. Then I spent a lot longer
figuring out how to package and set up a website to sell
the ebook. And all this before I saw my first penny!
Now don't get me wrong, I'm thankful for the experience.
And honestly, I still make a lot of money from that first
ebook. But if I had to start over (or help someone new to
the information product business online), I would
definitely NOT recommend starting out with such a huge
project.
Very few people I know have the discipline, time or money
to spend 3-6 months on a project without any guarantee of
seeing any money at the end of the ordeal. Most people I
know of just wouldn't make it that far. And frankly, there
is no reason they should have to endure such a struggle.
Small reports are better, and I'm going to give you my top
4 reasons why...
REASON 1: Small Reports Are Easier To Produce.
It's just common sense, writing 7-15 pages is easier than
writing 100-200 pages. But not only that, I feel your end
up with a better product. Instead of a lot of pages about
a broad topic, keeping it short forces you to only include
the really important information. Who out there hasn't
read a 150 page ebook who thought the important information
could have been conveyed in 10 pages? If so, you're lucky.
So not only are small reports easier to write, but you get
a tighter, better product to sell.
REASON 2: Small Reports Are Faster To Produce.
I don't know about you, but when I work hard I want to see
money as soon as possible. And let me tell from
experience, working months on HOPE is not fun. It is very
stressful. So, cut down the stress and take the shortcut
to seeing your first sale by keeping the production time
down to a minimum. Depending on your writing and selling
abilities, you can literally go from start to PROFIT in a
week or two!
REASON 3: Small Reports Are Less Risk.
Regardless of whether you are writing a small report or a
large ebook, you should make sure you are writing about
something people will pay to read. ALWAYS write for a
market of buyers. But even if you do all your homework
beforehand, mistakes happen. And I sure would like to find
out I made a mistake after two weeks and little work than
after 6 months of grueling toil!
REASON 4: This is the big one. Small Reports Can Be More
Profitable.
I know what you're thinking... "what"? It's true, and I'll
tell you why. When you write an ebook, you look for a
niche to write to. You want to find a niche where there
are plenty of people waiting to buy your information
product, but where you don't have a lot of competition.
And the way the Internet is these days... good luck.
But when you write small reports you can go into BIG
markets and write specialized reports. Don't look for
small markets with no competition. Look for large markets
and provide specialized information that doesn't have a lot
of competition. If you do this, your small report can
become very popular and have people lining up
(cybernetically speaking) to buy!
If you've been thinking about creating your own information
products, but have been nervous about committing to a large
ebook project, small reports are a great alternative!
----------------------------------------------------
Edward Lomax is the author of many Internet Marketing small
reports you can see at: http://www.smallreportsbullseye.com
. He invites you to take his free eCourse called, "How To
Create An Information Empire Without Ever Writing More Than
7-15 Pages At A Time". Sign up here:
http://www.infoempireecourse.com
No comments:
Post a Comment