Free repeat website traffic has to be the second most
important priority for any E-Commerce site. Number one
being the initial generation of traffic. Take the time to
get your site consumer friendly. Spend time visiting sites
you frequent and write down all the items that attract you
about that site and duplicate them. You don't have to
re-invent the wheel to have a successful website.
1. Offer as much additional value on your website as
possible without shooting yourself in the foot. For
affiliates and partners you can place links to their sites
and ask them to reciprocate the favor. Another great way to
benefit both of you is to advertise their products and ask
them to do the same. This provides free traffic and
advertising for both of you. Obviously you don't want to
advertise any product or service that you are in
competition with.
2. You can allow customers to 'opt in' and provide them
with a 10% discount on their first order, and allow them to
be the first to see any new promotions you are offering.
This also allows you to stay in constant contact with your
customers and potential customers. Coupons are another very
effective way of keeping your 'opt in' list returning to
your site.
3. Create a schedule to update the pages on your website on
a regular basis. In time, stagnant websites are dropped by
some of the search engines. I would suggest you put a date
counter on the page to show when it was last updated. This
also tells all your visitors very quickly how attentive and
diligent you are in bringing them the latest information.
4. Make it simple for a visitor to become a customer by
adding a link to your primary page with a script 'Book Mark
or Add this site to your Favorites'. Most internet users
are repeatedly referencing their favorite's folder, I know
I do.
5. Like item 4, make it simple for your visitors to attract
potential customers for you by adding a link 'Recommend
this site to a Friend' so that the visitor can email your
website link, with a pre-written title, "Thought you might
be interested in this", that with the click of a button a
visitor in recommending your site to.
6. Create an 'Our Policies' page that clearly defines your
philosophy and principles in dealing with your customers.
Also post your privacy policy as well so that clients know
they are secure when they visit your site. This is a great
opportunity to reveal to your potential customers who and
what your principles and morals are all about.
7. Brand your website. This will create a presence and feel
for your customers and visitors that they are at your site.
Use consistent colors, page design, logos and slogans on
every page and always provide a 'Contact Us' link and
'Home' link on each page. Spend some time to create a
"favicon" to forever identify and brand your site. I know
from my own surfing experiences that there have been sites
I was visiting with no way to return to their home page
without clicking the back button. Very annoying. You need
your sites pages to flow.
8. Create a FAQ page which addresses most of the doubts,
questions, and clarifications about your product or your
company that are likely to be asked. Sit down and picture
yourself arriving at your site for the very first time. Get
a pen and paper and write down what you would like to know
as a potential purchaser from this site. This will help to
resolve most of the customers doubts in their first visit
to your site.
9. Never spam a client, who has opted for newsletters, with
unsolicited emails! Also if they decide they want to 'opt
out' of the mailings, always be sure you honor their
request and take them off the mailing list. They may still
come back if they like your products. But they will
certainly not come back if you continue to flood their
email box with mails they no longer wish to receive.
10. Make sure each page on your website has the appropriate
title and keywords so that your customer can find their way
back to your site if they lose the bookmark. Remember your
page title appears in the web browser. Anyone like me who
has multiple tabs and pages open at the same time, the
title allows for a quick return.
11. I saved this for last because it is my largest pet
peeve, Grammar! When I view a website with numerous
spelling and obvious grammatical errors, I leave
immediately. I'm sure that I am in the majority of people
who see a website with these errors; our immediate reaction
is, if someone cares that little about their sites
presentation, they certainly won't care about me as a
customer. Use any spell check application you wish, but use
one for everything you write.
That's my 11 ways to free repeat website traffic. Copy and
post this beside your computer for the next time you update
your web pages. They are the basics of great websites and
will certainly pave a path to free repeat website traffic.
----------------------------------------------------
I have been marketing online for almost 3 years, and
continue to learn and grow every day. I soon learned that
the lack of website traffic is the straw that breaks the
back of all online businesses. It is now my turn to pass on
what I have learned. To learn more, I invite you to learn
more at http://www.MrTraffic.Wordpress.com .
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