If you are finding that your auctions aren't doing well
there are several reasons why this may be so. Here are
some reasons that will prevent your auction from being
successful.
1. The starting bid price was too high. Nobody wants to be
the first high bidder. Start the bid price low and allow
the bidders to bid the price up.
2. The fixed price was too high. If you are selling using
only Buy It Now, then your item won't sell if the price is
too high. Try lowering the price each time the item fails
to sell.
3. No picture. Most buyers are reluctant to bid on an item
without a picture and it is even more true for high value
items. If you were a buyer, would you want to bid on an
item without a picture of what it looks like?
4. You had a reserve. Reserves will scare away potential
bidders most of the time. You will want to avoid them if
you can, though for very high value items they can be
useful.
5. Poor spelling and grammar. If you misspell your titles,
then potential bidders will not find your auction and if
your description is incoherent no one will understand what
you are talking about. Run your description and title
through a spell checker before you list your item.
6. Shipping costs were too high. You might be charging
more for shipping and handling than most people are
prepared to pay. Give a few cheaper options that will take
longer or maybe use cheaper packing materials.
7. Negative feedback. If you got negative feedback on you
last transaction, expect thing to slow down for a while.
Try selling some inexpensive items to rebuild your feedback
rating.
8. Negative terms. Don't put statements in your auction
like "I only accept returns in PERFECT condition" or
"Serious bidders only". Stay away from negativity as much
as possible. Stay positive! If you only accept PayPal,
make this fact a positive. Instead of stating "I only
accept PayPal" say this instead: "For your convenience I
only accept PayPal for payment. Setting up a PayPal
account is free and only takes a few minutes. Email me if
you have any questions." You don't have to use this exact
example, but just remember to keep things in a positive
light as much as possible.
9. No PayPal. Many buyers won't bid on an auction that
does not have PayPal as a payment option. They don't want
to bother with the hassle of anything else. If you want to
do business on eBay, then you should seriously consider
using PayPal.
10. The item was not a well selling item. Some items just
don't sell very well, no matter how well you write your
title or description. Maybe they are out of style now, or
if it is a seasonal item, make sure you are selling it at
the right time. Check and see if anyone else is having any
success at selling it.
The above reasons are not exhaustive, but they are the most
commons reason for auctions to fail.
----------------------------------------------------
Allen Owen is an enthusiastic home business entrepreneur
and engineer. Have a look at his eBay tips e-zine:
http://www.thedigitalresevoir.com
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