I recently partnered with a programmer friend (David
Schwartz) to launch a new PDF brander that I'm convinced
could be my most successful product ever. Given that this
PDF brander is so inexpensive, that's a pretty big
statement.
The PDF brander is called Viral Document Toolkit, and as I
mapped out a "product launch formula" or "product launch
strategy," I made a few notes to share with you.
Over the years, I've helped to launch many successful
products, and I've also watched many product launches
fizzle or never even get off the launch-pad.
Here are some of the seldom discuss, or under-emphasized,
factors that you need to consider when mapping out your own
product launch formula.
1) Existing Proven Demand
Of all of the factors that I look for in a new product ...
proven, existing demand is the one element that I consider
essential. Having to educate your market as to why they
need a product, or even what it does, is too much of an
uphill battle.
With the Viral Document Toolkit, I had been monitoring
conversations on popular discussion forums for years, and
knew that the market wanted a new PDF brander with the
features Viral Document Toolkit offers.
Just as importantly, I had been searching for a PDF brander
that could do the things that Viral Document Toolkit does.
Since this was a "personal pain" that I had experienced, I
deeply understood exactly what the market was looking for.
When you can offer a product that the market wants AND you
fully understand their needs and wants, then your product
launch can be almost effortless.
When you understand the pains of the marketplace based on
personal experience, you can more easily express those
pains in language that resonates with your ideal customers.
2) Difficult To Duplicate
If a product is too easy to duplicate or reverse engineer,
you'll have copycats under-pricing you before your launch
is in full swing.
You'll expend a lot of energy and resources to make the
market more acutely aware of a "solution to a pressing
problem" only to have someone else tap into the energy you
created, and then dissipate it by under-pricing your
product.
With Viral Document Toolkit, I used the difficulty and pain
endured just in creating the software as an indicator that
it would be relatively difficult to reverse engineer. At
the same time, much of the products development was
shrouded in secrecy to give us a bigger "head-start" on the
competition who might eventually figure it out.
3) Sense Of Product Ownership
A product launch requires joint venture partners, and they
are often much easier to recruit if they have a stake in
the success of the product.
One way to accomplish this is to put them IN the product.
Include interviews, audios, videos, or bonuses that were
provided by prospective joint venture partners. For them to
help create a product, and then not promote it, would
create tremendous dis-ease within them on a psychological
level.
What would be causing the discord would be inconsistency in
their behavior. They indicated that they believed in the
product enough to help create it, yet they don't believe in
it enough to promote it. Their subconscious minds would
likely resolve this conflict by pushing them to promote the
product... provided it is a qualityproduct.
4) Persistence
This factor is very under-rated in the success of any
online product launch. Your potential joint venture
partners are often victims of information overload and task
saturation. They often tentatively agree to promote your
product, but soon become absorbed in more urgent tasks.
By persistently reminding them of your launch, the fact
that time is running out, and that they did commit to
promote it, you gently nudge joint venture partners towards
actually promoting your product.
In "the product launch formula," persistence often means
the difference between a product that is promoted by "Mr.
Big" and a product that no one promotes.
5) A Well Mapped-Out Plan
You need a well mapped-out plan that identifies all of the
players, tools, tactics and timing. Nothing should be left
to chance.
Conditions beyond your control will appear, and you have to
adjust, but you need to begin with a plan that you assume
will be executed flawlessly!
My friend Jeff Walker has the most thorough planning
process that I've ever seen. He has it in a course called
"Product Launch Formula." When I first went through
Jeff's Product Launch Formula, I embraced everything that
he taught, and instantly adopted his habit of mind-mapping.
I credit Jeff, and how he used mind-mapping software with
making flowing-out a product launch so easy that once you
start the process, there is no question of what to do next.
Since I spent 17 years flying military cargo aircraft,
often flying to distant airdrop targets with split second
timing, I really appreciate planning what you're going to
do, and then carrying out your plan. When I flew airdrop
missions, it was expected that you would fly 2 - 18 hour
flights over challenging terrain and arrive at a precise
set of coordinates in the air within seconds of when you
planned on being there.
I now often map out, and carry out, product launches with
that degree of precision. I encourage you to do the same.
I also encourage you to check out Jeff's Product Launch
Formula. It's temporarily off the market, but he plans on
releasing a version 2 soon!
If you want to monitor the release, and confirm where you
can get the best deal on it, I encourage you to visit:
http://BestProductLaunchFormulaBonus.com
In any event, incorporate the five seldom discussed product
launch secrets listed above into your projects. Since so
few of your competitors use them, you will have a
tremendous advantage :-)
----------------------------------------------------
Willie Crawford is a joint venture broker, and product
launch authority. He specializes in using viral tools to
effortlessly alert the market to hot new products. 11 1/2
years of online marketing has convinced him of the power
of viral PDF's. You can quickly and easily harness this
amazingly effective tool today at:
http://ViralDocumentToolkits.com
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