Often, you will hear some people complain about traffic
exchanges because they don't think the traffic is high
quality for their at home business. On the contrary,
prospects who take the time to surf traffic exchanges are
exactly the kind of prospects you want! Ideal opportunity
seekers! You already know that they have a home computer,
they are at least somewhat computer-knowledgeable, and that
they are likely to be involved with an affiliate program.
Often they are newcomers to marketing and very anxious to
get started. So why not try to convince them of the value
of them your opportunity? After all, isn't your
opportunity better than most?
You'll find traffic exchanges everywhere you look. They
are easy to start with the right program, so many are run
out of basements and spare rooms. Exchanges are simple in
concept, and thus it is a relatively simple matter for
interested webmasters to get the up and running. But don't
overlook the small-time traffic exchange--its users may
represent a customer base that would be difficulty if not
impossible to reach otherwise. Once you find a traffic
exchange you like, you complete the brief sign-up form, and
you will soon be in the company of many fellow marketers,
each with a webpage or two that they wish to promote. Lead
with the best opportunity sales page you have for your at
home business. To promote your own page, you find the form
on the site where you can enter your website's URL, and the
program will arrange for its display once you have assigned
"credits" (increasingly exchanges are offering
auto-assignment of credits). From there, you head to the
"Surf" page where you rack up these credits by visiting the
pages of other entrepreneurs. Traffic exchanges come in
both free and paid varieties--the free ones proliferate, so
there is no need to pay to join unless you receive a
special offer in return. You will immediately note that
some exchanges are more technically advanced than are
others.
Of the two basic types, however--manual and automatic, you
will want the manual. After all, there is little point in
having your page shown if the end user does not even have
to be there in the room while it is being displayed. That
would not benefit your at home business. Manual exchanges
ensure that this user will be participating in the viewing
process, so no worries there. The webmaster of the traffic
exchange controls the way in which the pages are
viewed--order, time shown, and so forth. The pages are
usually rotated randomly.
Automatic exchanges can have specific uses, but generally
speaking they are not a great way to get your site
seen.—since they are automatic, such exchanges do not
even require a person to be at the computer—hence, no
real traffic for you. Manual exchanges are far better.
Recently, some entertaining automatic exchanges have
surfaced that offer some cash bonuses on random pages--the
pages on these exchanges certainly get my full attention,
so don't rule out interesting automatic exchanges, either,
once you're comfortable with the traffic exchange concept.
Automatic traffic exchanges are not without merits of their
own, but are more suited to advanced users who can judge
their worth for at home business more accurately.
You may find it very handy to make use of a rotator of your
own if you have more than one sales page. A professional
rotator such as Pageswirl can be a great help in showing
your pages smoothly and in the order you choose, while
giving no clue that it is even operating. While there are
some traffic exchange operators that do not like rotators
at all, Pageswirl is very exchange-friendly, and is usually
welcomed.
Because a great many marketers make use of traffic
exchanges, your site has the potential to be seen by many
people--the market is worldwide. Most traffic exchanges
work on the "credit" program. You will earn a full or
partial "credit" each time you visit another member's
website. In turn, you forfeit a full credit each time
another member visits your website. Typically, an exchange
allows you to earn from 0.5 to 1.0 credit on each visit you
make to another member's website. There are often three
main ways of obtaining credits--earning them through
surfing of the traffic exchange as described, purchasing
them in a package, or referring other exchange users who
earn some credits for you when they themselves surf.
Purchased credits can sometimes be targeted a little more
effectively, as a reward for the purchase. Choose the
exchange benefits that best suit your at home business.
Often there is a "pro" or enhanced membership which will
allow you some favorable terms for surfing and
purchases--often with an higher number of credits
distributed. It is not common for traffic exchanges to
offer bonuses to join--this can be an effective way to
promote your site if you keep your eye our for new
exchanges with a competitive bonus package. Some traffic
exchanges have been very generous in this regard. Traffic
exchanges have the ability to control how many websites and
banners that you are allowed to display--this varies widely
from exchange to exchange (although, as mentioned
previously, a rotator such as Pageswirl can bypass such
limitations.
As you become familiar with a favorite traffic exchange,
you will want to consider joining its referral program as a
way to accrue more credits more often. Again, you will
obtain a portion of the credits obtained by the downline
member when they surf. The downline structure is
determined by the exchange itself--downlines can vary.
Be aware of traffic exchange restrictions. You may not be
allowed to use pop-up windows, adult content, sites that
break frames, rotators, multiple accounts, URL forwarding,
gambling themes, or banned websites. There are often cash
bonuses available as rewards for certain activities or for
participation in contests.
The speed and ability of your website to load without
difficulty is very important to the traffic exchange. Most
exchanges urge user to make use of "splash pages"--small
pages that load instantly, often with just a single picture
or message, rather than full loading of a complete, fully
loaded webpage full of graphics and tools. Your message
should be one that is absorbed rapidly in the 10 or 15
second viewing period.
Beware of complicated displays, languages or presentations
that drag down the loading time of your page. Your message
should be brief and to the point, with maximum impact in
presentation. A common goal for many users is to simply
obtain the name and e-mail for follow-up later, either by
e-mail campaign or autoresponder. In this way, you can
market to the list any way you would like to at a later
point in time. This is a more comprehensive strategy for
your at home business.
Make sure that you have a pop-up stopper
running—traffic exchanges can be irritating if you
have to deal with all the pop-ups. Even if not allowed on
the exchange, a few pop-ups have been known to slip
through. A pop-up stopper allows you to surf more
contentedly. And be sure you are running a good anti-virus
program, because you never know--traffic exchanges are not
better or worse in this aspect than the internet itself.
Use a web page rotator—it is especially helpful with
exchanges that will only let you list one or two
pages—with a rotator, you can get all your best sales
pages seen. Pageswirl is a highly recommended professional
rotator.
If you really enjoy a particular exchange, consider
upgrading—there are often a lot of benefits. Some
exchanges even offer ways to make money!
Traffic exchanges can be a lot of fun. There are a wide
variety of them, and used effectively, they can bring a lot
of traffic to your offer. They should definitely be a part
of your marketing campaign. Many traffic exchanges have
recognized that there is a fatigue factor is surfing site
after site, so they have enhanced their exchanges with
contests, bonuses, entertaining displays, extra advertising
avenues and other perks of "surfing the exchanges".
----------------------------------------------------
For more about traffic exchanges, and to find the best home
based business ideas and opportunities so you can work at
home visit:http://www.jeremyfive.com . To get the most
out of traffic exchanges, be sure to use the website
rotator professionals use - Pageswirl. Visit:
http://tinyurl.com/2beg6b . This article may be freely
redistributed and republished as long as this reource box
is included.
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