How To Get The Most Out Of Your Content

How To Get The Most Out Of Your Content
Use your website content to improve search engine rankings
and bring in targeted traffic. Your content doesn't need
to sit idly on your site you can get it out there working
for you. Here is an overview of the concept of Content
Syndication, including sources to use and mistakes to avoid.

Do You Have Multi-Purpose Content? If Not, You're Missing
a Big Opportunity.

You put much time, effort and often money is put into
producing your web content - articles, white papers,
product instructions sheets, etc. Compelling keyword rich
content is important to show the search engines your
website is informative and relevant to your keywords.
However, there is no reason that your content has to stop
working there. With the amount of time and money you have
invested into your site you want to get the most out of
every component.

How To Get Your Content Working Overtime:

There is a great debate going on - content or links??
Which do the engines want? The truth is, different engines
want different things. The other truth is, you don't want
to live and die by what the engines want. There are ways
to satisfy the engines (with content and links) and also
open new sources of traffic and use your content for
multiple purposes - getting more bang for your buck.

The more attention you can attract to your website, the
more traffic you'll get, the more links you will achieve,
the better search engine rankings you will get.

Consider this, once your content is written there are many
ways to get that content out there into people's hands:

Articles: An informative web page or white paper can
easily be used as an article and be syndicated to various
article directories.

Newsletters: You can't count on people reading all of your
website content so take your content and turn it into a
newsletter to send to your mailing list. Highlight the
information you want them to focus on.

Press Releases: Convert articles, web page content and
white papers and Blog posts into a Press Release. Send it
out to media contacts or via a Press Release distribution
service.

Blog Posts: Articles, white papers and product instruction
sheets can be used as blog posts - you'd be surprised how
many Blogs out there are looking for expert guest authors.
Don't forget RSS Feeds. Once you get your content on
someone else's Blog it can spread like wildfire through RSS
Feeds.

Social Media: Take your articles, Blog posts, product
instruction sheets and even photos and get them onto Social
Media sites. Social Media is growing in importance daily.

Get creative and think of other uses for your content.

When you provide quality content and use the above
suggestions properly, each item can provide traffic on its
own, as well as boost your search engine results.

What You Need To Know About Multi-Purposing Your Content:

Before you syndicate your content out through any of the
sources mentioned above be sure you have a couple of things
in place.

1. You want to have a solid Search Engine Optimization
(SEO) strategy in place and make sure it is being
implemented either by you or a professional firm. To gain
or boost rankings, you need to make sure your site is
optimized, in addition to the activities mentioned above.

2. You want to make sure your content has been on your site
about a week, and that the spiders have visited your site
and picked up your content pages before you syndicate them
out. This ensures you get credit as the original owner of
the content.

3. You want to make sure your content has reprint rights
granted - include the important clause that they may not
alter your content and they must link to you in order to
use your content.

One Last Tip...

Compile a list of sources for your syndication projects
such as:

Digg, Del.icio.us, Flickr, MySpace, Facebook, LinkedIn,
Technorati, GoArticles, FeedBurner, and many more...

And Remember...

With the changing landscape of SEO, Social Media and
Content Distribution you want to make sure you work with
companies that demonstrate current knowledge in these
changing times. And if you choose to do the work on your
own, you want to make sure you subscribe to a newsletter or
read the Blog of an expert to stay current.

----------------------------------------------------
Jennifer Horowitz is the Director of Marketing and co-owner
of http://www.EcomBuffet.com

Since 1998, her expertise in
online marketing and Search Engine Optimization (SEO) has
helped clients increase revenue and achieve their business
goals. Jennifer has written a downloadable book on Search
Engine Optimization and has been published in many SEO and
marketing publications. Jennifer can be reached at
Jennifer@ecombuffet.com