You are about to learn the most important thing about doing
business. There are only 3 reasons why people don't buy
something:
* They don't want it.
* They can't afford it.
* They don't trust you
The first two reasons are out of your control and can
happen maybe because you are targeting your market
incorrectly, but if you fail on number 3 then you are
leaving big money on the table.
People buy from you because they trust you
Trust is what moves people to buy things from you over and
over again. It is easier to sell something to past clients
than sell stuff to someone you don't know yet. Also, you
may know that it is 5 to 10 times easier to sell something
to people who already know you.
The other part of the equation is that it is very difficult
to build trust if you don't communicate much with people.
It's a know fact that in average, it will take seven
contacts to build trust, once trust is built you can
communicate with your clients at will, and if you don't
disrespect them, you will always be welcome.
To personalize or not.
Autoresponders are a preprogrammed sequence of emails that
could be personalized. Because personalization can increase
response in more than 30%, and there is no reason to choose
software that doesn't support it, we don't recommend
programs that don't have this feature.
By using autoresponders, you can develop trust much easier
because emails are automatic. Be sure you don't overuse
them because once you have gained trust from people, it is
not necessary to use them for this purpose, but
autoresponders can be used for many things:
* To remind something (payments, answers, etc.)
* To deliver a very huge course.
* To deliver a newsletter to your subscriber base.
All examples above can be used effectively for clients and
non-clients.
It's easy to become an autoresponder addict and let me tell
you one example of mine. I wanted to deliver a large course
to my clients and the first idea that went through my brain
was "use an autoresponder sequence".
The sequence worked fine, but wasn't necessary at all. A
simple PDF file would do the work and without some of the
hassles that autoresponders impose. One of them is that if
you want to change messages, then it is better to create a
new sequence because changing anything when people are
receiving a sequence can make your life miserable. Many
people will email you asking why they don't received that
lesson or complaining that they can't open that web page
and you will lose precious time answering administrative
questions.
How Many Emails?
How many emails are enough? Many people send autoresponder
sequences of 5 or 7 emails. My largest autoresponder
sequence is 68 emails, sent out on a daily basis and this
has been proven to be the most profitable of my tests to
date. If you ask: What the hell are you writing in all
those messages? I'll tell you that I write about everything
imaginable on this topic, but you should know your niche
well to write so much about it!
You must test the frequency and the number of emails that
maximize your profits because every market is different.
So, it seems that more email beats less email and the
reason is simple. People who subscribe to your
autoresponder want information about the topic and want a
lot of it. Also, take care to avoid giving away too much
for too much time, because that could backfire you, as some
people could perceive that your information isn't of value
because they receive so much of you for free. Give away
free information so your clients can profit from it, but
keep something for you so you can profit too, this way
people will respect you more because of the mutually
beneficial relationship.
The Services
You have 3 kinds of autoresponders:
* Hosted in your domain
* Hosted Remotely.
* Sent By Your PC.
Spam filters had made too difficult to deal with bulk
email, so much that we no longer even explain why you
shouldn't use your domain hosting or your PC to send bulk
emails. If you do, a large percentage of your emails will
be filtered and will disappear in cyberspace, so the only
real solution is a remotely hosted email solution.
----------------------------------------------------
Andres Berger is a recognized expert on autoresponder
services. When people write:
http://www.buyautoresponder.onlynux.com he will give some
interesting advice to maximize your email campaigns.
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