How important is a list, your very own personal list, when
you are building an online business? Think about this.
Are you more likely to open an email that has a sender
email address and name that you recognize or a sender email
address and name that you do not? If you subscribe to a
newsletter and you receive an informative newsletter once a
week or every few days, are you more or less likely to open
an email from the sender of that newsletter than one from
someone you don't know?
That's right-and others online behave much as you do. So
if you cultivate a list of your own, sending emails to
subscribers who recognize your return email address as one
that sends informative useful information, will your emails
be opened at a stronger rate than they would if you bought
a "safelist" or rented someone else's list? I think the
answer should be clear. Your own list wins hand down.
Keep in mind, when you buy a list, it is most probably
being sold to many others. So the recipient not only gets
your email but 30 or 50 others, all from email addresses
they don't trust.
You must develop your own list.
So how do you do it? At the very least, you need a web
site. It does not have to be anything fancy, just a
landing page for interested visitors, where you will put
your opt-in script.
You must have an autoresponder account. You will use the
autoresponder account to deliver messages that help you
build a relationship with your potential customers.
Your emails must be informative and useful in order to keep
them getting read. If you provide useful and informative
material, people will look forward to your email as often
as you send it. If you do not provide useful information,
your emails will not get opened.
You must have patience. You will not build a huge list
overnight. But as you build your list, you will be
building a business. A long-term business, with repeat
customers.
One note to the wise: Be sure you use the "double opt-in"
feature you will receive with your autoresponder. This
will ensure that anyone who opts in to your list will have
to click through to a confirmation link before they receive
any emails from you. This helps protect you from SPAM
complaints.
A word of warning to those who really want to buy a
"safelist" and simply email your offer to the email
addresses on that list. Is it worth a one-time mailing to
get your web site suspended for spam activity? Don't do
it! Build your own high-quality list and develop a strong
long-term relationship with those leads.
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Westly Lager is a success mentor and coach helping teach
people how to work online. With Westly's experience and
expertise you can't go wrong. See how Westly can help you
today by visiting http://westlylager.net/listbuilder.html
also checkout http://myabunza.org for more tips.
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