Reverse Funnel System under Soon On Its Knees?

Reverse Funnel System under Soon On Its Knees?
The Reverse Funnel System, a marketing-platform that has
been creating a buzz on the internet for quite some time
now and has even been called a scam by some, seems to be
slowing down in momentum. Some marketers suppose this might
be due to over-exposure of the site, that has been
basically omni-present for quite some time now.

The premise of the Reverse Funnel System (RFS) is simple.
For a 50 dollar submission, says Ty Coughlin, the
poster-child of the Reverse Funnel System, people that are
interested in this home biz-opportunity are sorted and
grouped into the "tire-kickers" and the truly achievement
oriented. Some participants involved report having a
back-end full of 50-dollar-applications, but no prospects
that have the money to do the next step. There is a
discussion out there among marketers, if it's still wise to
lead with the business-opportunity only, or if one should
lead with the product as well. The product behind the
Reverse Funnel System is GRN (Global Resorts Network), a
Luxury Travel Membership. Many people out there have been
skeptical from the very beginning, as they don't understand
how a website can more or less automatically get the
customer interested, build buying-desire, build trust and
move him towards a buying-decision all at the same time -
and all of this without any real human being ever showing
up anywhere in the process Generally speaking, it can be
stated that there could well be true and genuine
business-opportunities out there, and some negative people
would still call it a scam. There is no ending to this type
of negativity, it seems. However, the Reverse Funnel System
remains highly controversial, to say the very least.

It seems like there is only one alternative for peddlers of
the Global Resort Network-product, and that is design their
own websites and fill them with personal content, a concept
known in the industry as "self-branding". Advantages to
this approach are many: lower costs for one (the
RFS-website or beach bum-website, as many jokingly call it,
as a steep price-tag of 299 dollars attached. Per month,
that is.)

Marketing-experts favoring this approach also insist that
the necessity to be pro-active becomes much clearer and
obvious to the multi-level marketer, as they feel
especially folks new to the industry sometimes trust just a
little bit too much into the assumed powers of the
RFS-website, which supposedly uses 20.000-dollar sales
copy. But there is a disadvantage to this as well: The
Reverse Funnel System "back-end" provides lead-tracking,
marketing campaigns, auto-responder service and additional
tools. Without proper guidance home-marketers new to this
business will be on their own and have to put all their
hopes in their sponsor (the person how "recruited" them),
hoping that he's not only a leader, but also knows what
he's doing. If he's not competent, chances are, another
new-born internet-entrepreneur will drop out of business
soon. According to statistics 9 out of 10 home start-ups
fail, largely due to ignorance with what it takes to
succeed in the long run. Main reason for this seems to be
misinformation. Whether this happens on purpose or by
accident....that's everybody's guess.

The most devious Myth of all, however, is the make-believe
by many online-"Gurus", that there is such thing as a
system that is fully duplicatable. They are simply not.
This is not to say that all that spread the myth have
necessarily bad intentions, this is to say though, that the
home-business industry is an example of "the blind leading
the blind" par excellence. Due diligence is definitely a
must, after all, according to Entrepreneur Magazine, it is
estimated that a whopping $427 BILLION is generated each
year by home based businesses. That's bigger than General
Motors, Ford, and Chrysler all put together.

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