The purpose of writing good titles for your eBay auctions
is to help potential buyers find your auctions. The
majority of buyers only search by title, which means that
you have 55 characters to cover all the possible search
terms. It's not that easy. This article will provide some
tips.
Don't use titles like "Super rare camera look low price" or
"L@@k, rare video game". No one searches for these terms
and it is a waste of space. Instead, try to think like a
buyer. If you were looking for your items, what terms
would you use?
You can also copy other sellers who are selling the same or
similar items. Look at their auction titles and see what
you can use. if it works for them, it will probably work
for you. Also, go to eBay Pulse and look at the top ten
search terms for your category. Use these search terms in
your title if you can.
Be as specific as you can in your title. Incluse the
items' brand name as well as model number since some people
only search using those terms. Be sure you include exactly
what your item is.
Examples
Below are some examples of good titles. They are on eBay
right now and they are making their sellers money.
"Thermaltake CL-W0075 BigWater 735 ATX/BTX Liquid Cooling
Kit Brand New"
Here we have the brand name "Thermaltake" and model
name/number "CL-W0075 BigWater 735 ATX/BTX Liquid Cooling
Kit" and condition "Brand New". The title also includes
"Liquid Cooling Kit". Anyone searching for any of these
terms will find this auction.
"Canon EOS 40D Digital SLR Camera 3 Pro Lens +2GB &More"
Again we have the brand name "Canon", model anme/number
"EOS 40D" and what this item is exactly "Digital SLR
Camera" and some ohter details "3 Pro Lens". Any
searching for "canon" "canoin digital camera" or "canon eos
40D digital camera" will find this auction.
"NEW Cleveland HiBore XL 10.5 Degree Fujikura Gold Stiff"
For this auction, we have the brand name "Cleveland", model
"HiBore XL 10.5 Degree" and other details that might be
useful for potential bidders to know, such as the rod type.
It also includes keywords such as "new"
If you use keywords gleaned from eBay Pulse and make sure
you give the brand name and model number of your item,
potential bidders should have no problem finding your
auction. If your item doesn't have a brand name, or you
don't know it, such as an imported MP3 player from China,
then make sure that your titles uses as many keywords from
eBay pulse as you can to cover the possible search terms.
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Allen Owen is an enthusiastic home business entrepreneur
and engineer. Have a look at his eBay tips e-zine:
http://www.thedigitalresevoir.com
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