Using streaming video as a form of marketing on the
internet is a relatively new phenomenon. Currently the
usual method of marketing your product relies on text and
still pictures to get your message across to the consumer.
Some pictures may be a combination of still and animated,
in order to increase the chances of gaining the attention
of a prospective customer. However, if anything has been
learnt by the marketing industry it is that television ads
are still king when it comes to attracting attention to a
product, and keeping it in the prospect's memory.
OK, online marketing is somewhat different, but we can take
the lesson on board. Online advertising began mainly with
newsletters in the form of emails, or pop-up screens
containing pure text and still pictures. As users of the
web became more savvy, these newsletters and pop-ups got to
be annoyances. So much so that anti-virus software
developers soon added anti pop-up features. Drastically
reducing their effectiveness. On top of that we have the
major web browsers incorporating pop-up blockers.
Email newsletters and advertisements have suffered a
similar fate with junk mail and spam filters. The result of
these measures against pop-ups and spam means that one
avenue of internet marketing is rapidly closing.
Of course it's not all doom and gloom, and it's debatable
if those methods were all that effective anyway, but as one
door closes, another opens. This is where streaming video
comes in. It is a fact that tv commercials are still the
best form of advertising , so it makes sense that the
online equivalent has got to be the thing to get into. The
advantages are self evident. Not least the fact that you
don't need a budget running into hundreds of thousands of
dollars.
The main advantage of videos is their ability to instill
curiosity in a person. Check out the stores that have
television displays in them, there will often be a small
crowd watching. Even if you are determined not to be
interested, I'll bet you glance a couple of times just to
see what it's about.
This is the great strength of using streaming video in your
internet marketing. It immediately grabs attention. The
only thing you have to do is to make the video interesting
enough to maintain, or improve on, that initial level of
interest. When the video becomes old enough to be
commonplace, you just replace it with a new one. Unlike
spam or pop-ups, they do not become an annoyance because
they grab the customers attention and curiosity from the
start. The prospect gets a clear idea of what your product
or service is all about. Once they have that, they can
begin to trust you, and as we all know, a trusting customer
is a repeat customer. However, never lose sight of the fact
that however good your video is, it's still the quality and
value of your product that counts in the end.
Here's a little tip. To make your video interesting, and to
stand out, try to include some humour and social relevance.
You should also make your prospective customers feel a
need. Or craving, for your product. This is especially true
for entrepreneurs wishing to create a niche for their
product line. A good video will pull in more people than
newsletters, pop-ups, or spam.
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Chris Haycock is an information publisher, specialising in
helping others set up and run their own profitable internet
business. For more information on the above, and to get an
absolutely no cost two hour business video, why not go now
to http://www.easyebizz.com
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