Rob Benwell begins Blogging to the Bank 2.0. by looking
back at the 16 months since the release of the original
Blogging to the Bank. Rob discusses the impact this
release had on blogs (particularly Blogger blogs) and how
this led to the creation of his five blogging commandments.
The five blogging commandments are what Rob believes are
essential for your blogs success and provide an overview of
the whole ebook. Obviously, I cannot spoil Rob's ebook by
revealing them here but they do contain some good
information to keep your visitors coming back and reading
your blog. After this introduction Rob gets into the main
body of his ebook.
Rob begins by discussing Market Research & Keyphrase Lists.
This is a very important stage as it ultimately determines
what you will be blogging about. Rob emphasises the
importance of taking your time and discusses how you can
find affiliate products using ClickBank. He also describes
how to to do some basic keyword research using a couple of
free tools. Overall, I found this chapter to be a great
introduction to affiliate marketing and in particular
keyword research. Before reading the chapter I knew almost
nothing about keyword research and whilst I'm still no
expert I now know the basics of optimising my blog and its
pages.
Rob then moves on to discuss creating your blog. First, he
outlines how to actually install your blog. Then he moves
on to discuss the four options available to you when
getting content for your blog. After this he outlines how
to optimise, monetise and ping your blog. Overall, this
section of Blogging to the Bank 2.0 contains a lot of good
information. I was particularly impressed by Rob's use of
screenshots and instructions to explain his ideas. I'm a
big fan of screenshots and feel they really help beginners.
The section on monetisation was also a real help for me
too. My main criticism of this section was that Rob does
not explain how to automate the pinging of your blog. This
is a relatively simple process but for some reason Rob
ignores it.
If you have followed Rob's instructions up to this point
you should have your blog ready to go. Logically, Rob goes
on to outline how you can promote your blog and get some
traffic. The topics he covers in this section include
basic promotion techniques (including article syndication,
forum marketing and link exchanges) and Web 2.0.
techniques. Web 2.0. is a phrase that describes the trend
in web development towards creativity, collaboration and
sharing between users (good examples of successful Web 2.0.
websites are Facebook and YouTube). Whilst the basic
promotion techniques are good, I was very impressed with
the Web 2.0. section. Before reading this chapter I had
stuck primarily to article marketing but now I have my
first Squidoo lens out there and I am getting a lot of
extra traffic from social bookmarking sites. My main
criticism about this chapter is the section on DIGG (a
social bookmarking site). Whilst Rob did open my eyes to a
very good resource he did not make it clear that DIGG will
ban you if you just submit your own blog posts, which is
what happened to me.
Rob finishes his ebook by discussing some advanced
techniques including outsourcing the creation of your
blogs, creating your own product in the market you are
blogging for and even selling your blog. I have not tried
any of the techniques in this section yet but I am planning
on creating some of my own products to sell to my blog
readers.
In conclusion, I would highly recommend Blogging to the
Bank 2.0. if you are looking to start your first blog, or
even get more serious with your current blogging. After
reading Rob's ebook I decided to make my first serious blog
(i.e. a blog in a niche topic that I would be updating
regularly) and whilst I am not making nearly enough to
retire on, I am generating an increased amount of traffic
and revenue each month as a direct result of Rob's
techniques. My main criticisms of Blogging to the Bank
2.0. are that Rob seems to miss certain things out. A
section on how to ping your blog automatically would have
been really useful to some readers and there are a number
of helpful WordPress plugins I have come across that Rob
does not feature in his ebook. However, these are only
small criticisms. By following the instructions inside
Blogging to the Bank 2.0. I believe a relative beginner
could quite easily get a monetised blog online in a short
period of time.
----------------------------------------------------
Tom Parker offers many more free, impartial reviews of
Internet Marketing products just like this one that have
helped him succeed online. You can read all Tom's reviews
and sign up for review updates at
http://www.theebookcavernreviews.co.uk/ .
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