In the past, audio was typically used on websites as
background music to increase the "WOW!" factor, but it
didn't really help in communicating with customers.
These days it's a different story. With broadband becoming
ubiquitous and streaming audio technologies getting more
advanced, you can now easily convey spoken word over the
web. Well crafted audio messages can help you add a
personal touch to your website which will make customers
feel closer to you.
The presence of your voice welcoming customers, answering
questions, or describing the benefits associated with your
product or service can boost customer confidence in ways
that text and images alone can't.
Most people have computers capable of playing streaming
audio and will find it a refreshing change from boring
text. Increased use of the internet along with improved
technology now make it easy for you to add streaming audio
to your website and create that personal bond with your
customers.
Reasons Why You Should Have Audio on Your Site
1. Customers remember what they hear more than what they
read. Did you know that people remember only 20% of what
they read while they remember an astonishing 70% of what
they hear? That's three and a half times more! Your audio
message will help you to stick into the minds of your
customers longer.
2. Audio boosts your credibility. The sound of your voice
adds personality to your website and helps customers
identify with you. Customers buy from people who they feel
they know and trust, and using audio can help you achieve
this.
3. Audio keeps customers on your site longer. Audio can
keep customers on your site longer and you give you more
time to make the sale. It can be used as an additional
resource or tool for customers to familiarize themselves
with your product or service while browsing your site.
4. Audio increases your subscription rate. Using a personal
audio message to get customers to sign up for your
newsletter can raise subscription levels by up to 400% more
than using traditional subscription marketing techniques.
You can also use audio as a part of an online course that
people can subscribe to. The lesson that includes an audio
in our free online meditation course gets opened most,
leads to the largest number of sales and receives the best
feedback.
5. Audio enhances newsletters, ezines and blogs - which
leads to profits. You can spice up your newsletter, ezine
or blog by using audio to provide special tips or product
updates that keep customers interested and motivated to buy.
6. Audio puts you light years ahead of your competitors.
Using audio successfully on your site gives you a
competitive advantage. Most internet businesses overlook
using this effective marketing tool so be sure you're not
one of them!
7. Audio is easy to use. Being able to put audio on your
website isn't limited to just techies - anyone can do it!
Many of the programs available don't even require you to
know HTML or flash. They're designed to be user friendly so
you shouldn't have any problems taking your website to the
next level.
8. Audio is cheap. You can add audio to your site for as
little as $19.95. More advanced audio solutions will only
cost you around $97 - a small price to pay considering the
many benefits it provides to your website and your
customers.
In short, audio gives you an edge over your competitors and
allows you to build a personal bond with your customers in
a way that's not possible with traditional websites. When
customers feel they know you and can identify with you,
they will be more likely to buy from you.
----------------------------------------------------
Bjorn Brands is a successfull enterprenuer who transitioned
from having his own building company to a great online
business. Check out his site and see for yourself how he
can help you do the same at http://www.moneyacces.com
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