"Do I always have to come up with something new?"
This is a question I get asked often by my private clients,
and the answer is a resounding YES, if you want to continue
to grow your business.
Besides boring your target market after awhile, you'd get
bored, too, so yes, you want to breath some life into your
business by consistently coming up with new offers. This
helps keep your list interested, and it helps you stay
cutting edge in your market.
Here are 5 easy ways for getting and staying hot in your
market:
1. Be recognized...
Start showing up - in-person and/or virtually - at events
that are offered for your target market. Throw your own
events. Be seen on discussion lists and popular blogs where
your target market hangs out. Join the conversation, offer
your valuable insights and comments, ask good questions and
give good answers. Joint venture with your colleagues and
double your efforts with half the work. Join associations
made up of your peers and volunteer to be on a committee or
head up a project. There are loads of ways to build your
recognition in your market. Pick a couple and start doing
them NOW.
2. Be open to offering other's products...
If you've hit a creative low point, there's always the
option of offering someone else's product to your list.
It's still new and fresh material to them and a new offer
for you to make. Make a list of five of your colleagues who
each have a product offering that complements what it is
that you do and start building a relationship with them now
(if you don't have one already), so when you want to offer
thier product, they've gotten to know you and your business
a bit so they may be more willing to say yes to that kind
of strategic alliance.
3. Be more 'servicable'...
Take a fresh look at your service offerings. Write down
what they look like currently on one sheet of paper,
including all the features and benefits. One a separate
sheet of paper, write down how you'd like your services to
look, including all the features and benefits. You might be
surprised to find a real difference. Based on what you
discover, consider repackaging your current offerings in a
way that better suits you and your clients.
4. Be trendy...
Enter the conversation already going on in your client's
mind to spark new ideas. What are they reading, seeing on
TV, involved in right now in their world? What current
event or newsy item or popular TV show can you tie into
your sales copy for your offerings that will keep it fresh
and make stand out in an already crowded marketplace?
5. Be occasion-oriented
Tie a promotion into a holiday or special occasion. There's
hardly a week that goes by these days that doesn't have
some sort of celebration attached to it. Or you could make
up your own. For example, January (New Year's) and
September (Back-to-School) are great months for launching
new products, programs, or services that allow the client
to do, be and have better.
If you want to keep your clients and customers, keep them
interested. Always be offering them something new, either
in the way of a new product, program or services tailored
to their wants or by tweaking your current offerings to
keep them fresh and make them stand out in an already
crowded marketplace.
----------------------------------------------------
Alicia M Forest, MBA, Multiple Streams Queen & CoachT,
founder of ClientAbundance.com and creator of 21 Easy &
Essential Steps to Online Success SystemT, teaches
professionals how to attract more clients, create
profit-making products and services, make more sales, and
ultimately live the life they desire and deserve. For FREE
tips on how to create abundance in your business, visit
http://www.ClientAbundance.com .
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