A unique instrument, Pay Per Click (PPC) marketing is most
commonly used by e-commerce sites to draw pre-qualified
traffic to your internet business. In case you are not
familiar with the words PPC then type a common term, like
"cars" in Google. You will come up with an index of
approximately 10 natural or free searches besides which you
will also notice PPC ads that are displayed at the sides
and top of the majority of search results in Google.
These commercials look very much like the index of free
search result but they all are commercials deliberately
placed by businesses to attract targeted traffic to their
websites. At my website of natural skin care, you might
come across my ad under the words like "natural soap". I
pay only when somebody clicks on that commercial. This
enables me to fix the highest amount I am ready to shell
out for a commercial click. A few key words, that is, the
terms used in search engines, are not expensive and may
cost little per word. However, the majority of keywords
have a competitive edge and the keywords that have a high
demand, like refinance, may come at quite a few dollars for
each click.
PPC advertising appears to be the Holy Grail to most
newcomers just beginning their first site of e-commerce.
However, it should be handled both with some caution and
careful planning. Choosing a keyword that has poor
performance can cost you heavily.
The following are some important ways to a successful pay
per click marketing campaign:
* Install a tracking code in your website - every PPC ad
host like Google, MSN Yahoo!, provides code snippets that
you can keep in your checkout process on your site, letting
you to track the keywords that really pull sales to your
e-commerce. This method alone is enough for using PPC -
what your publicity medium can help you in tracking?
* Calculate a cost per sale that your budget can bear.
Usually, your cost per sale should be linked to the profit
you can get from making a sale. Basically, cost per sale is
your total PPC spend divided by the number of sales you
make. If you spend $100 and make 10 sales that your Cost
Per Sale comes to $10. I have given an overview of my cost
per sale for October 2007 at the end of this article. For
everyone this may have different meaning, but my average
sale runs about $40 and my average cost per sale
approximately $15. Probably I break even on the first sale
- my plan is to develop repeat clients and make substantial
profit on the second and the following sales.
* Keep a close look at what you are spending. When you
first begin with a PPC campaign you may spend more than
what you can afford. You need to do this for sometime
letting the law of averages to catch up and conclude what
keywords do the trick for you. I would suggest letting your
campaign run on a real set of keywords for almost thirty
days before an appraisal of your campaign. All this while
you will be looking after developing a set of keywords that
work for you.
I sincerely hope that you and your business find this
information useful.
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For more information on PPC Advertising and other internet
marketing strategies visit
http://TheInternetBusinessAuthority.com
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