When building a MLM business, there are some fundamentals
that need to be understood. These separate the long term
income earners from the fly by nighters who make a few
dollars or even lose money and quit. While excitement and
passion about your opportunity or products is essential for
success, it doesn't make it happen on its own. What is
necessary is a continual stream of prospects for your
product or business.
If you read my earlier article, you would know that I have
developed 3 organisations of over 1,000 people generating
significant ongoing passive income. You would also be aware
that I have taken a somewhat unconventional approach,
combining a number of successful techniques into a
successful system anyone can duplicate with a little
training and effort.
Recently, I listened to a call by Kim Klaver, MLM legend,
who has moved away from looking for business builders to
building a customer base as a means to generating income.
It is comforting to see that Kim, in some ways agrees with
my approach for the last 10 years. What Kim doesn't do, is
to bring people to the table eager and ready to purchase
products.
Here is the challenge we all face. The explosion of MLM in
the last few years had meant that there are many aggressive
reps recruiting people like mad with the promise of 6 and 7
figure incomes. The circles they draw at meetings make
total sense. Just find 3 who find 3 who find 3. After 5
generations, you will be earning thousands providing
everyone stays on autoship.
What they don't tell you is that finding 3 who will do what
you do can take years. Many people want the rewards, but
are not prepared to suffer the rejection along the way.
They want a fast return (this is the way we are taught
these days). Attention is short, and if we don't see
results in a few days, weeks or months, we quit and move on
to the next scheme. I am here to tell you that this is not
the way to experience outrageous success. You may not like
it, but it is a fact.
If you read biographies of successful people, you will
always find that they got luck after years of perseverance.
They had a vision of where they wanted to go, and kept
going long after their colleagues gave up. Oprah Winfrey,
Jim Carey, Gerry Harvey (Billionaire retailer in Australia)
all kept going longer that their competitors. They kept
learning and refining their skills until one day they stood
out from the crowd.
If you want to experience extreme success, you need to do
what these people did. Success leaves traces. In business,
your first step to finding a steady supply of prospects is
to understand your market.
Pick the product your company offers which has the highest
sales. There is usually at least one in a successful MLM
venture. If there isn't change companies immediately! Write
a list of all the benefits this product can bring to
people. Make it a really long one! Spend some time on this.
Then look at the benefits and think of what kinds of people
might want those benefits.
Pick one of these target groups of people and now think
about what these people might be searching for when looking
for an answer to their challenge. The best way to do this
is to ask them! This is called surveying. Go find some
people who have the affliction. Ask them lots of questions.
Try to get an idea of where they look for information and
what would get their interest.
When you have done this you will be able to generate a
message that appeals to this target group. Using your
copywriting skills and internet marketing skills, you can
create a campaign which will draw some of this group to
you. From here, you show your passion for what you are
offering, and if it rubs off onto them, they will purchase
your products!
I know it sounds simple. It really isn't that hard. Once
you get the hang of this, you can do this for any product.
----------------------------------------------------
John Gaydon is a successful Internet and Network marketer.
He has over 10 years of success with a variety of MLMs and
has developed his own unique style of building an
organisation. John, who in University trained in marketing
and business development, stays away from the hype and
teaches how to build a solid business. He can be contacted
at john@pems.com.au or his personal blog is located at
http://www.johngaydon.com
No comments:
Post a Comment