Now that you have finished writing your new ebook, there
comes the task of managing its financial future and how
best to increase your return on the investment of time you
have spent researching and writing it. While one's first
impulse may be to just launch it and see what happens,
there are a number of creative ways to utilize the
information you have compiles to increase your profits.
On your own, you could edit a shortened version of your
book which, while still offering some of the useful
knowledge, could be given away as an enticement to buy the
full version. You will want to give them enough to convince
them how much better the whole story will be. Alternately,
one could break the chapters down into short "reports" that
explain what it is you have to offer in the complete work.
This could be done by offering a carefully chosen sample
chapter or pages. Another variation on this theme would be
to recreate your book into a newsletter format and charge a
subscription fee for the information. Offering regular
updates to the work is another good way to publicize and
promote your ebook.
Bundling your ebook with extra free offers will make it a
more valuable purchase for your readers. Either find ebooks
with similar topics or offer coupons to other products you
may have. If you have an ebook product that links to
affiliate sites that may profit you as well, then offering
Master Resale Rights to your book can make it more
attractive to those who are needing a product to sell.
While your initial profits may not be as much, you are more
likely to gain on the backend and the extra exposure from
other people's promotion of your book will spread it much
further than you could do alone.
Joint Venture partnerships with other ebook authors can
gain you extra exposure as well. Even if you are offering
your book to a select market for "free", the contacts you
gain by this method gives you a ready market to pitch your
next ebook creation to.
Depending on the nature of your ebook, you may be able to
take the basic core and rework it to fit various niche
markets. If your topic is something like Business
Marketing, you can alter it to Retail, Wholesale or
specific niche Business Marketing. Not only could this
method create an entire "series" of books, it positions you
as an expert in a multitude of fields.
While ebooks are a digital format and especially designed
for computer use, there are those who would prefer a hard
copy to read at their leisure. You could offer the option
of purchasing an already printed out and bound copy of your
book in addition to the digital version. The small extra
cost of a simple binder, cover and shipping would be
included in the price of this hands-on copy of your
literary creation.
Be creative with your ebook promotions. Sometimes a novel
marketing approach will interest prospective buyers more
than the sales pitch you use to promote it.
----------------------------------------------------
Ron Barrett is the owner of http://www.5star-ebooks.com .
Your home for low cost-5 star quality ebooks on the web.
During the launch of the website he is offering several
popular ebooks for free. You can also visit
http://www.5star-ebooks.com/blog and sign up to be notified
when new ebooks are added to the site.
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