Starting a New Year is all about self-reflecting. Most
individuals celebrate the incoming year by looking back,
determining what goals were met and what goals fell short.
Most who have made past resolutions then look forward and
resolve to do better in the coming year.
Like any Internet marketer, I have a long laundry list of
things that I intend to get to... invariably each year the
list grows longer, and rarely do I make any significant
headway on new projects, ideas, or marketing techniques. I
resolve for that to change in 2008! I have compiled a list
of Internet Marketing resolutions for the coming year. If
your list is already too long, consider saving time and
using the list below.
1. Track and Measure
Before launching any advertising campaigns, be sure to
determine how the campaign will be tracked. I will
determine exactly how much money we need to make from the
campaign in order for it to be effective and worth the
effort.
2. Investigate Pay Per Review
I resolve to take a closer look at pay per review websites
like PayPerReview, ReviewMe, and PayPerPost and to discern
whether the model will be effective for marketing software.
3. Make Video Tutorials
It is time! Being a tad on the shy side, this item keeps
finding its way to the bottom of my marketing list.
However, it is time to utilize videos and use them as
marketing tools, websites like YouTube can help raise
awareness of products and help instruct our users.
4. Leverage Web 2.0
It is time to explore some of those unusual mediums, and
discern the marketing viability of Web 2.0. While RSS and
syndication are now a marketing staple, Web 2.0 has more to
offer and is worth a closer look in the coming year.
5. Learn How to Benefit from the Collective Voice
The collective voice is growing stronger and is more like a
resounding shout these days. With visitor opinions weighing
heavily in how much exposure an item receives, it is time
for me to get social, and use the collective voice as a
marketing tool.
6. Develop a Channel for User Generated Content
Companies like CNN are expanding their content with minimal
costs by inviting viewers to submit news, videos and
photos. The result CNN is able to offer is a wider breadth
of content. I need to further examine the possibilities of
user generated content and determine how I can involve
users and still retain control.
7. Encourage WOMM
Word of mouth marketing is a corner stone of marketing, and
yet few marketers ever solicit customer referrals and
encourage users to talk about their products. I intend to
encourage word of mouth and viral marketing in 2008.
8. Website Update
Every year, I attempt to update my many websites. While
throughout the year new content is added, I think many of
our websites are long over due for an overhaul. It is time
to look at many of the websites and add a complete update.
9. Launch Something New
New products and services help invigorate a product line.
It is time for a new launch!
10. Automation and Processes
Automation has been critical to our growth in 2007.
Expanding automation into 2008 will help control costs and
increase productivity. I need to examine to both examine
systems and processes and determine where automation can be
most effective to our company.
Resolutions are all about making a firm decision. They are
difficult to keep, but I intend to let optimism rule 2008
and take action. If you feel the same way, keep in mind
that reading the list of Internet marketing resolutions is
simply not enough. Be proactive and schedule time to allow
for success. And, of course, do not forget to change the
batteries in the smoke detector, prune your RSS feeds and
update your website's copyright notices. Happy New Year!
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Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for RecordForAll
http://www.recordforall.com audio recording and editing
software.
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