One of the most difficult aspects of publishing a new ebook
has nothing to do with writing but is the task of
determining the price you will charge for your work. If you
price your ebook too high then probably few people will buy
it at all. If you price it too low, then many will get the
impression that it is of little value and still bypass
purchasing the ebook.
Finding that proper balance can involve a lot of study. If
your ebook contains a lot of new and valuable information,
then you can be justified in charging a premium rate. If,
however, the information is of a well covered topic then,
rather than attempt a specific charge, you may find it more
beneficial to offer it for free if it contains potentially
profitable links or is bundled with other products or
services that will command a higher price through the
customer having access to these links.
Both ebooks and traditional print books do share a common
denominator. While an electronic ebook can not offer fine
paper and a leather cover, it is the information inside
that is of the true value. New and unique information is of
course more in demand. Niche specific information can also
create a greater value and demand for your ebook if it
covers a seldom investigated market.
One must take into consideration just what they want their
ebook to do for them. If it is for a one time sale, then
you will need to promote your ebook heavily and change the
sales page frequently so that, if one appeal does not
succeed, you can try others. If your goal is to develop a
long term relationship with the purchasers, then going for
a lower price will profit you more in the long run from
future sales of other products or ebooks.
There are ways to test what the traffic will bear. Run a
limited campaign using the exact same sales copy on several
different sites with only the price being different. This
will give you an idea of the range people are willing to
pay. Make sure this different price is only at the "buy
now" page. So that if the ad is seen by one person an
several sites they will not know that the price is
variable, they will see only the price that is being run on
that specific ad. Once this is determined, then your major
sales campaign can commence using the price that seems to
work best for your ebook.
If you find your chosen price is not having the results you
desire, find a way to lower the price as a "holiday" or
"limited time" special. After you have found an acceptable
price, you will be able to eliminate the special and
continue promoting the ebook at the lower price without
having it too obvious that you have had to settle for less.
This can help avoid any hard feelings from customers who
did buy at the higher price as it is expected that, the
older the ebook is, the more likely a price drop will take
place naturally.
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Ron Barrett is the owner of http://www.5star-ebooks.com .
Your home for low cost, 5 Star quality ebooks on the web.
During the launch of the website he is offering several
popular ebooks for free. You can also sign up for 'The
Easiest Way' newsletter while at his site.
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